David K week 3

Welcome to week 3 of my blog. This week was filled with great experiential learning experiences and learning opportunities. The first highlight of the week was visiting Big Spaceship in Brooklyn, New York. They are an independent advertising firm that works with major companies and helps them promote and market to consumers. We met with and Elmira College alumni which was very cool to know that they truly are everywhere. Big Spaceship was very cool and different from most advertising firms in the city, but it was very helpful to see how a smaller company uses marketing and other business strategies! After that we headed to Manhattan!

In Manhattan we went to Rockefellar Plaza, which is where the headquarters of NBC stands. This was a very cool experience by being inside one of the biggest media and communications company. We got to see working studios where they hold live television shows like Seth Meyers. They took us behind the scenes as well to see the control rooms which was very cool to be able to see. The coolest part was that people were working during our tour. After NBC studios we were able to walk around the city for some time, it was very busy and crowded!

The next highlight of the week was traveling to Rochester, New York where we went to Tipping Point Communications another advertising and marketing firm. It was not as laid back as Big Spaceship but they were very welcoming! It was interesting to see how a company of that size work. We met with one of the owning partners of the business and she gave  very good advice. We also spoke with Todd who is the head of social media marketing for tipping point and he was very cool. Social media is growing and businesses need to utilize it for them to keep up because more and more people are connected with it!

Taken by: Professor Wolfe

After our visit to Rochester we continued up to Buffalo, New York (it was cold) and went arrived at Key Bank Arena home of the Buffalo Sabres, and the Buffalo Bandits. They also hold major events and concerts! This was one of the coolest experiences being able to get an inside look on sports marketing. They mentioned how the Sabres had a tough year, so they needed to execute different and strategic ways to market the team! This was the highlight of my week! It got me a lot more interested in sports marketing! Before we headed home we make a quick stop to Canandaigua athe the newly transformed New York Kitchen. They had free sandwhiches and they very so good, I ate three of them!

Taken by: Professor Wolfe

Pierce, K, Week 3

Hey bloggers! Week three was a fun filled and busy week of many experiential learning experiences. 

The first trip we made was to New York City, we first stopped in Brooklyn where we toured a marketing agency called Big Spaceship, here we met with Olga who was an Elmira College alumni. She gave us a run down on all the important messages and mission statement that they act on to give their customers the best possible results! 

Image Credit by Alison Wolfe 

We next took a trip to NBC Studios, where we were able to get first hand experience on how my favorite shows and news stations were produced. Here I not only gained an understanding of how production of a show is played out but also how much goes into creating and marketing a show. Unfortunately we were unable to take any pictures on the tour, but the experience itself was enough of a memory to last.

After all of that we were able to go exploring in the city on our own. Just by walking through the busy streets, I was able to see the importance of marketing. Due to all of the people and how crowded it is, marketing is key for standing out and creating success. One major area that we explored was Time Square, here is where I saw all the big advertisements that demonstrated the companies and businesses that wanted to promote and expose their product or service. All the giant bill boards and tv screens that showed the ads really grabbed my attention and made me realize all of the money and effort put into being a successful business. Along with our exploring we also saw the Rockefeller Center and Madison Square Garden, the city is a busy and bustling place that from a marketing standpoint that brings in a lot of revenue, although NYC is an interesting and cool place, the city is not a place for me. 

The next trip we took was to Rochester where we meet the production team of the marketing agency of Tipping Point Communications. Here we learned what went into the marketing of specific brands and products. We then went to my home town of Buffalo, NY where we explored the Key Bank Center. Here we got a backstage look of the arena that helped me gain a better understanding of all of the work that requires to produce a great event. We then concluded the tour with a wine tasting and that was a very interesting experience by allowing the company to show off their products and location. 

Image Credit by Alison Wolfe 

Image Credit by Alison Wolfe 

Unfortunately I could not make the Watkins Glenn International trip, but upon research the track is a great experience that should be visited. 

Until next week! 

Kacie Pierce '21

McDonald, K, Week 3

Hey everyone and welcome back to my blog! This week has been one to remember! It was full of experiential learning trips to some very exciting places like New York City, Buffalo, and others. Through these trips we were able to see what we have learned in class in different industries and organizations around the state of New York. Learning in the classroom in one thing, but being able to see it in action and learn from these businesses is a real treat.

Our first trip of the week was down to New York City for a full day of learning. We stopped in Brooklyn first at an ad agency called Big Spaceship. It was clear that they are a very creative agency just from their name! Here we were able to see what kinds of disciples agencies cover and how they work within their company. Big Spaceship has an open floor plan where they work together in teams so they can bounce ideas off each other. Some of their clients are Google and Samsung, and they work on market intelligence, social media, and design. I really enjoyed learning from this agency and seeing their style of work. After we left, we stopped by NBC Studios to get a tour. It was incredibly interesting to see behind the scenes of one of the biggest TV channels in the nation. The media industry is one of our focuses in this class, and during this stop we were able to learn about it in a very unique way.

Photo Taken by Kyra McDonald

Photo Taken by Kyra McDonald

Our second experiential learning trip was up to Rochester and Buffalo. In Rochester we stopped at another ad agency, this one called Tipping Point Communications. We heard from the president, Barbara P., as well as from Todd C. who works with social media. Both of the presenters shared their knowledge and expertise and made sure to talk to us about what we wanted to learn about which was very nice of them. After the meeting with them, we drove over to the KeyBank Center in Buffalo. This part of the trip really interested me as the KeyBank Center is home to the Buffalo Sabers NHL team. We learned about how the center markets not only the hockey team, but also other events like UFC fights and concerts. Although we weren't able to see the locker room, it was still a memorable tour and learning experience.

Photo Taken by Alison Wolfe

Photo Taken by Kyra McDonald

Photo Taken by Kyra McDonald

Our final trip of the week was up to Watkins Glen International where we continued the sports marketing learning. Here we learned about how they attract consumers and market a unique sport like NASCAR. Hearing about their revenue streams and marketing techniques was interesting because it differs slightly from other sports. For one, they bring in the most revenue from renting out the track, not selling tickets. Other than learning about racing marketing, seeing the facilities up at Watkins Glen was very fascinating because I had never been there before. 

Photo Taken by Alison Wolfe

Overall, this third week of classes was one for the books! It was full of fun and informing experiences, all of which I will remember for a very long time. I am excited to learn more about the local marketing efforts this upcoming week as we visit Community Broadcasters, WETM-TV, and Tioga Downs Casino. Be sure to check back next week to get the full scoop on those fun adventures. Ciao for now!

Smith, B, Week 3

Hello and welcome to my third blog! Week three we had many great experiences and got the chance to take in a lot of valuable information. Monday we a few facilitators who did a great job of covering their sections of the books. Tuesday we had a very long and fun day in the city. We got to go see the ad agency Big Spaceship, meet some of their workers and get some insight on what they do.

Image taken by Professor Wolfe 

After that we went to NBC studios in Rockefeller Center and got an awesome tour of their workplace. We saw some of the sets that some very popular people work in such as Jimmy Fallon which was very surreal to me.

Thursday was another day full of fun and once in a lifetime experiences as we got to go to Tipping Point Communications and get a presentation from two members of the agency. Barbara P. and Todd C. Both gave us awesome presentations and a lot of good information to hold onto and remember for future references. After that we went to the Buffalo Sabres arena where we got a tour of pretty much the whole entire place which was pretty cool, we even got to learn about the zambonis. The two people that toured us and talked to us about marketing were very experienced and well-known people. One of which got to meet many celebrities and the other has a lot of NHL in their background. So that was another very fun and informational trip. On the way home we even got to stop at a restaurant that had just changed its name and was having a big opening. 

Friday, probably my favorite trip so far, we went to Watkins Glenn International. A very famous and well-known race track, pretty much known worldwide. There we got to learn about the marketing of the track and what they do to keep that going. Many people think only NASCAR happens at tracks but they do much more than that to keep themselves busy and productive. I thought this was cool because I come from a long line of I guess you could say adrenaline sport athletes, I raced motocross and snocross, so all of the racing stuff really applies to me and i have always been very interested in it.

Image taken by Professor Wolfe

So overall I would say this week of class was fantastic and packed with a ton of awesome trips and very informational experiences. Can't wait for what's to come in week four!

Gillam, C, Week 3

Welcome back to week 3 everyone!

Picture Credit: Myself and Professor Wolfe

This week has been filled with lots of experiential learning. We went on three field and had multiple people present. 

To start our week off we went to New York City on Tuesday! We had the opportunity to visit the Big Spaceship, which is a marketing group Brooklyn, then we ventured back into the city and toured the NBC studio. 

The picture to the right is our class at the Big Spaceship. One thing that I found interesting about the Big Spaceship is that they basically combine art and science to create relevant data for their clients. My favorite aspect of the Big Spaceship is that workers are allowed to bring dogs into work. This helps to create a happy and healthy work environment.

Picture Credit: Myself

These are some pictures from our tour at the NBC studio. Before starting the tour, we watched a little clip about the history of the NBC studio. This building was one the first places that live television was produced in. I did not realize how much history is actually behind the NBC building itself. Throughout our tour, they brought us to various famous studios. For example, we had the chance to go into the studio where Late Night with Seth Meyers is recorded. After having the chance to tour the various studios, we then headed into a recording studio and created our own recording. To me, this was the highlight of the tour.

Picture Credit: Myself and Professor Wolfe

On Thursday, we had the amazing opportunity to visit the Pegula- KeyBank Center. This is where the Buffalo Sabres play. We had the chance to meet with two people that worked at the center. One was in charge of marketing the Buffalo Sabres and the other was the live events marketing coordinator. To start off, they gave us a tour of the center. Throughout the tour we got to visit various areas in the building. For example, we went to the VIP seating area, opposing team's locker room, the sound room, the kitchen, and the Lexus club room. This was such a cool experience. After our tour, we headed down to a room and both the marketers gave us presentation on what exactly they do.

Picture Credit: Myself and Professor Wolfe

To end our week, we visited Watkins Glen International. This was a very cool experience as I have never been to a race car track before. First, we met with a marketer and he talked to us about how he markets Watkins Glen International. He talked about the various events that take place at WGI and how he markets each of those and then he went into talking about the NASCAR industry and how to market that. After having the chance to talk to him, we then headed out to the race track. We were lucky enough to watch cars go around the track when we were out there.

While this week was filled with field trips, I am so glad we had the opportunity to visit all these places! Having the chance to speak with various marketers and marketing teams was truly a great experience. Can't wait to see what next week will bring!

Olsen, M. Week 3

Welcome back for Week 3!

This past week has been an absolute blast full of fun adventures! We had students report on their readings and three field trips!

We began our week with students reporting on their readings of our assigned books! I did my report on Monday and what I had found to be most interesting in my readings was about book publishing. No one ever really thinks that one can be successful without a publisher or big publishing agency but E.L. James did just that with her trilogy of Fifty Shades! I found that to be extremely fascinating that she became so successful on her own!

Image credits: Amazon

On Tuesday, we went on our first field trip of the week to New York City! We started off at a marketing agency in DUMBO (Down Under the Manhattan Brooklyn Overpass) called Big Spaceship. The office was very modern and laid back; they even had dogs in the office! There we met with two women, one who was an EC Alumni named Olga! They spoke to us about how they are a modern company that is very ambitious in the things that they do for their brands. It was cool listening to someone who graduated from Elmira College and seeing her successful!

Elmira College Alumni
Image Credit: Professor Wolfe

After touring Big Spaceship, we went on to tour NBC Studios in Manhattan. It was awesome being able to see the sets of the shows that I have watched over the years! We saw the set of Late Night with Seth Meyers, Megyn Kelly Today, and MSNBC just to name a few! 

Image Credit: Myself

On Thursday, we continued our field trips with a trip to Rochester, Buffalo and Canandaigua! In Rochester, we visited Tipping Point Communications! There we met with Barbara P. who spoke to us about how at their organization they do content marketing in order to stay ahead and get the results their clients desire. We also spoke to Todd C. who spoke to us mainly about how he uses social media to market his ideas and get the word out there for sports among other things!

Image credit: Professor Wolfe

After Tipping Point Communications, we ventured to Buffalo where we went to the Key Bank Arena. We met with Cara F. and Kevin K. who gave us a tour of the arena and also gave us a presentation on marketing the arena for sporting events and concerts. This was very enjoyable because we got to see the arena from the ice level and from the press boxes at the top of the arena.

Image Credit: Professor Wolfe

Image Credit: Myself

To end our day we went to Canandaigua where we attended the New York Wine and Culinary Center, which is now named New York Kitchen. There we were able to try some yummy food such as pretzels and cheese, pizza, meatballs, and chocolate truffles! That was definitely a great ending to our day!

To wrap up our week, we went to Watkins Glen International, in Watkins Glen, New York! There we spoke to Chris and Jose who spoke to us about the challenges they face only being able to host Nascar once a year! 

Image credit: Professor Wolfe.

Although this was a very busy week, it was very enjoyable to be able to go to these amazing places and speak to these professionals. I am looking forward to the trips we will be taking this upcoming week!

Melvin, K , Week 3

Hi bloggers! Welcome back to my post! This past week was jam packed with many adventures. To start off the week we kept it simple and stayed in the class to listen to a couple different facilitators speak about their assigned pages of three books that our professor assigned us. Tuesday is when the travels began. We ventured off to New York City to visit The Big Spaceship and NBC. The first stop of the day was the Big Spaceship in Brooklyn, NY. There we met up with an alumni for Elmira College to discuss the different roles of the company. This company is very laid back. There are even dogs that run around the office!

See the puppy in the back!!
Group picture taken by an employee

This is the EC Alum!
Photo Taken by Professor Wolfe

Our next pit stop was at NBC where we were given a tour of the entire building. We were able to see behind the scenes of different sets. I thought this was very cool being able to see the sets of the shows that I actually enjoy watching. The conclude the tour of NBC the group was able to play different roles of a talk show!

Tiia and I being band members
Photo taken by Maddy J.

 The next long trip was on Thursday when we got up bright and early to make our way to Rochester and Buffalo to learn about the business of Tipping Point Communications and the Buffalo Sabers marketing strategies. At Tipping Point we met with two different people that work there. We learned about the values of the company and how it is operated. This company is a more formal company compared to the Big Spaceship that we had visited a few days earlier.

Tipping Point
Photo taken by Professor Wolfe

Tipping Point
Photo taken by Professor Wolfe

Tipping Point
Photo taken by Professor Wolfe

After Tipping Point we made our way to the Buffalo Saber's rink, KeyBank Center. Here we met up with some of the key marketing people. We got a tour of the entire arena even behind the scenes. They talked about some of the different sponsorships. One of my favorites was the Lexus Club. I thought this was a good looking room and went along well with the Lexus company theme. We were able to see the rink without ice. Unfortunately the Saber's locker room was under construction so we were unable to go inside. We also learned about some of the marketing strategies of the team. 

View of the rink
Photo by Me

Marketing Strategies
Photo by Me

Door of the Sabers lockerroom
Photo by Me

Lexus Club
Photo by Me

Friday we ended the week a little closer to campus when we stopped off in Walkin's Glen International. There we met with two employees who discussed how the company is a major contender for the local economy and helps out other places with business. They told us the major planning it takes to host NASCAR and the day after the years NASCAR event its over they start planning for the next years. The two told us about how advertisements are major for the races.

Me being very focused on what the people were talking about.
Photo taken by Professor Wolfe

Group at victory lane
Photo taken by Professor Wolfe

My pal Ryan B. in front of a history case
Photo taken by Professor Wolfe