David K. WEEK 4

Welcome to week 4 of my blog! The week started with several facilitators to begin to wrap up the three books for the course. After that there were three exciting and experiential learning experiences! It began with a trip to Community Broadcasters located in Elmira! They run several radio stations locally. I never knew how much marketing goes into the radio and it was very interesting! Once again, this experience has widened my view on marketing. The process of getting companies to advertise within their stations is very complex but he did a very good job in explaining it.

The next highlight was visiting WETM-TV in Elmira, New York! It is a local television station, and an NBC affiliate. They have recieved many awards as a television station, and it was very cool to see how a smaller station operates. Compared the the NBC studios in New York city. They had similar rooms and areas of business. We got to look behind the scenes and even go onto the green screen.

Taken by: Professor Wolfe

The next highlight was visiting Tioga Downs Casino and Resort. The casino business is very interesting and relies heavily on marketing. Tioga Downs has so many events going on all the time and it is important for the marketing team to stay on top, in order to bring in more people! It was also very cool to hear that the owner cares a lot about the community, as well as family. So, they do a lot of family oriented events to keep it welcoming and fresh! This was a very cool experience and I hope to go back!

Taken by: Professor Wolfe

Mattice, J

Hello and welcome to my last term III blog. During our fourth week of this course we had a multiple presenters, and a couple of class trips.

Monday we started out with 3 in-class facilitators. They did a fantastic job of helping us understand the assigned readings. It was a good start to went ended up being a very eventful week

Tuesday we went to Community Broadcasters where we were able to get a tour of the radio station. We were also given a presentation which helped describe how they market and get companies to advertise through their stations.

Photo taken by Professor Wolfe

 Wednesday we had another field trip, this time to WETM-TV in Elmira. There we were also given a behind the scenes tour. We also were able to hear about how companies buy advertisement slots, and what the company has to do if there is overlap with commercials. Another thing we found out is how the station has to bump things back or to another day if something runs over.

Photo taken by Professor Wolfe

Thursday we went to the Tioga Downs Casino. It was a wonderful experience and we were able to find out how a Casino is run from a marketing standpoint. It was interesting to hear how they make sure to use the entire property. I also liked how the owner makes sure to give back to the community. 

Photo taken by Professor Wolfe

We wrapped up Friday with our final facilitators. It was a good day to end the week as it helped tie everything we did throughout the week back to the marketing class. The facilitators also allowed for us to discuss all of the books and expand on the ideas in them.

Smith, B, Week 4

Hello and welcome back to my fourth blog! What an exciting week of class we had this past week. With 7 facilitators total and 3 more field trips.

Monday, we had 3 facilitators, who all did an awesome job of covering their sections in all 3 of the books. Leaving us with a lot of valuable information.

Tuesday we had the pleasure of going to Community Broadcasters right here in Elmira. Here we learned about how radio stations work, what they do to really give their stations an edge over their competitors, and we even got a tour of the building and got to see the broadcasting rooms which was pretty neat.

Image taken by Professor Wolfe

The next day we another awesome trip as our class got to go to WETM-TV. This was very cool being able to learn about the local news and what they do. They actually do a lot for local businesses as well by opening the public up to the their businesses. We got a tour of their workplace and even got to go on their news set and see the green screen and how that works which was very fun.

Thursday, we went to Tioga Downs Casino. I had never been to a casino before this, so it was pretty cool to me seeing how extravagant and vibrant everything was there. There was so much to the casino that went into it to make it an attractive place to go. Many of the events they do there sounded very fun and it seemed they had specific events just for certain target markets like age groups. Overall the casino was awesome and all the people who talked to us there were very nice and had a lot of useful information for us! 

Image taken by Professor Wolfe

We finished off the week with 4 facilitators including myself. I believe my classmates and I all did a very good job covering what we were supposed and did a good job finishing off the year as the last facilitators.

Cuffee, H, Week 4

Welcome to Week 4!
This week, we had lots of student presenters and we had 3 field trips. 

To begin our week, we had 3 presenters in class. One section that I enjoyed the most was section in our "Why We Play" book that talked about how the Olympics can be used as a great marketing place for marketers to get their name out there. The book states, "The Olympics are a multi-billion dollar industry for marketers. It is a huge opportunity for companies to get face value and face time with potential customers, or acquire new customers through new sponsorship deals with athletes" (Sharara, 2017, pp. 103-104). I thought this was interesting because of the impact that a Tide Olympics commercial had on me about 6 years ago. They had a commercial where they were playing Justin Bieber and they had notable athletes talking about their mothers and how their mothers were very impactful in their success. 

On Wednesday, we met with Lisa S, the Integrated Digital Specialist at WETM-TV. WETM-TV is the NBC-Affiliate in the Elmira area. While we were here, we talked about the process of how many companies can buy slots and can have their commercials aired on their television network. We also got a tour of the control rooms, where they make sure that people can see and hear the television programs and we also got the chance to check out the green screen where meteorologists give the weather reports!

On Thursday, we went to Tioga Downs Resort and Casino. Tioga Downs is receiving lots of money from Governor Cuomo, and they have many slot machines and other entertainment for their guests. With their fancy hotel rooms, reasonable priced buffet, and variety of live entertainment, Tioga Downs uses lots of social media marketing to get their company advertised throughout the State of New York. Along with social media, they hand out lots of pamphlets and brochures, and places these print versions of marketing around neighboring stores. 

On Friday, we had our last 3 students present in class. One thing that was discussed in our class that really stuck out to me was the quote in our "Why We Play" book that talked about Tom Brady. The quote was "Tom Brady is not an athlete by success - he worked extremely hard to get where he is today" (Sharara, 2017, pp 50-51). I like this quote because it shows that hard work beats talent when talent fails to work hard. Tom Brady was drafted 199th overall in the NFL Draft and now he is the best quarterback in the NFL. I can relate to this quote because my freshman year I was cut from the college basketball team. However, I proved my coach wrong that I deserved to play college basketball. Now, just this past season for my junior year, I was the team's leading scorer, rebounder, and shot blocker. 

I had a blast this past week in this class, now there's only one more week until it's time for summer!

Until next week, 
Henry Cuffee III '19

Stamp, B., Week 4

Welcome to the last installment of my term 3 blog! 
On the forth week of our Media, Entertainment, and Sports Marketing class we journeyed to Community Broadcasters LLC., WETM 18 News, and Tioga Downs Casino Resort. 

At Community Broadcasters LLC. the class was able to tour a regional radio station. The sales manager of the organization described the methods used to explain the value of radio marketing to clients. 

Photo Credit: Myself

We were even able to see some of the studios!

On Wednesday, we went to WETM 18 News in Elmira, New York. We actually walked all the way there from campus. Once we arrived, we were educated on the sales side of television broadcasting. It was learned that television broadcast companies such as WETM live and die by their ratings, because that is the metric used to determine the cost of advertising. 

Photo Credit: Myself

Our last big field trip occurred on May 17th at Tioga Downs Casino Resort. There we met with the marketing team who described the tactics that they use to attain customers. The facility was massive and luxurious. It was incredible to learn how the company manages the casino floor, multiple restaurants, and a large horse racing track. 

Photo Credit: Myself

The casino brands itself as the "gateway to the Finger Lakes". As a result, they have integrated Finger  Lakes wine, blown glass from Corning, and even a map of the Finger Lakes region into the motif.

Photo Credit: Myself

Brian Stamp signing off....

Serrano, J, Week 4

Hello it's me again, and this week our class we had gone to Community Broadcasters, WETM-TV and Tioga Downs Casino, and in all these places we had gotten to see how marketing strategies are utilized from different angels. Yet everyone seems to have similar issues with trying to reach a younger audience. At these three places we had seen these techniques in effect and there all unique to there specific company.

At Tioga Downs Casino there technique was to send out free plays to get people in the door, they have done similar things with events designed to get people through the door so they can start spending money. Its all about getting heads in the door to help improve money, marketing is how this is done through there resort and restaurants as well as the horse races this is all different areas of revenue that helps them bring money in. I thought this was an amazing trip to go on to see that there are many different factors and different ways to market something.

McDonald, K, Week 4

Hello and welcome back to my blog for the fourth week! Thank you so much for tuning in every week to hear about our adventures. Last week was another busy one with three different experiential learning trips here locally around the Southern Tier. On Tuesday we ventured a little north of campus and visited Community Broadcasters, LLC. On Wednesday we walked south of campus to WETM TV. And on Thursday we took a bus over to Nichols, New York to visit Tioga Downs Casino Resort. We finished the week by hearing from a few facilitators about our course books on Friday. This week concluded our experiential learning trips except for a end of year celebration we will be attending at the Corning Museum of Glass this Thursday, but that's for next week's blog!

Image Taken by Kyra McDonald

Our first stop this week was at Community Broadcasters, LLC which is home to several of the local radio stations such as 100.9 The Wolf and Wink 106. We learned about their marketing processes from Bruce S. who works in the sales department there. We were also given a tour and were able to see the studios in which the radio shows are recorded. This trip was particularly interesting for me because radio is not something people really think about as marketing-heavy, but it clearly is and it was fun to learn about it in that way. When we walked down to WETM TV the next day, it was another day focused on media marketing. We were again given a tour and we talked with Lisa about how WETM TV makes money which is solely from selling advertisements. This means the sales department is extremely important and they have to do their job in order for the whole company to run smoothly. Although I do not watch WETM TV and their news, I watch many other TV channels, so again it was interesting to learn about the marketing side of something that I watch almost everyday, TV.

Image Taken by Kyra McDonald

Image Taken by Kyra McDonald

Our final experiential learning trip for the week was over at Tioga Downs Casino Resort. Although we weren't allowed on the Casino floor, it was still a very cool trip. We met with a number of people that work in marketing and human resources at the Casino Resort. Christina L. and Jim W. met with us and talked to us about marketing, and after them, Michelle J. and Karen S. came in and spoke with us about their work on the HR side of things. After the talks, we were shown around the facilities, including out near the horse race track. It was interesting to learn about how the Casino has turned itself into a Resort and is hoping to bring in customers from both in and out of town as they market themselves as a "gateway to the finger lakes." 

Image Taken by Kyra McDonald

The week ended by hearing from several facilitators as we finished the last few sections of our course books. These sections focused on sports marketing, sponsorships, entertainment marketing, theater, travel and tourism, fashion, art, and merchandising. They were all interesting and each different part gave a good look at all the different parts of this course. We have covered everything from theater and performing arts marketing to sports marketing and ad campaigns. These books have allowed us to deepen our understanding of these topics in a way we wouldn't be able to solely with lectures and field trips. 

This week was another great one in the life of an Entertainment, Media, and Sports Marketing student. The readings aligned well with our experiential learning trips and it made them that much more exciting and informative. I am grateful for the opportunities I have been given through this course, and I can't wait to see how we finish the term off next week. See ya then! Ciao!

Rosen, A, Week 4

Hello everyone and welcome to my fourth blog post for MKT 3915, Entertainment, Media, and Sports Marketing: An Experiential Learning Experience!

With week four now over, we've entered the final stretch in the 2017-2018 school year! There's only one more week until school's (finally) over and I couldn't be more excited. We took our final three field trips for the term in week four but first, I presented my book club readings on Monday.

I've really enjoyed all of my classmate's presentations and tried to incorporate techniques they used in my own presentation! I covered all three of our textbooks and even had three informative videos for the class to watch. I began my presentation talking about myself, something I'm not very comfortable doing, but it went well and it was smooth sailing from there on. I really enjoyed hearing what my classmates thought about the controversial topic of NCAA athletes being paid. It was one of my discussion questions and we heard a lot of really good points on both sides of the spectrum. 

Our first trip of the week came on Tuesday, when we visited Community Broadcasters and spoke with Bruce S. Although Community Broadcasters is in the radio business, Bruce told us that what they do is a lot more than just radio. The company also does work in the online and social media space for cause and sports advertisements. After listening to Bruce's presentation, we got a tour of the facility, which was smaller than I would've imagined for a radio company. 

On Wednesday we walked over to channel 18 WETM news located in Elmira. We were hosted by Lisa S, who gave us an expansive tour and really shared her knowledge with us all. Lisa has been in the TV business for decades and had valuable information for us in many different facets of the company. My favorite part was when we got up to the writer's room since I'm currently employed as a writer and this directly correlated with one of my passions. The desk space was pretty small and it didn't seem all that glamorous, confirming my thoughts on not pursuing a journalism job full time after school. We were taken to the studio and got to test out the green screen used by the meteorologist for weather reporting! Lisa told us that meteorologists need to graduate with a degree in meteorology in order to be referred to as a meteorologist. 

Image Credit: Myself

Image Credit: Myself

We took our final trip of the term Thursday to Tioga Downs Casino! Although it's admittedly not a great hobby to have, I've always been fascinated with gambling and enjoy visiting the Casino every once in a while. I've been to Tioga Downs in the past, as my dad likes to stop by on our way up to school and back, so I kind of knew what to expect. I thought it was one of our best appointments, if not the best, of the term. I really learned a lot in our two hours at Tioga and was impressed with the preparedness of the staff that presented to us. Our entire class was really focused the entire time and asked a couple of really good questions. My favorite part of the trip was definitely seeing the suite in the hotel, which you don't get to see every day! 

Image Credit: Myself

Image Credit: Myself

Image Credit: Myself

Four weeks have gone by so fast, it's almost hard to believe! With only one week remaining in the course, we'll be tasked with preparing a case to present on Friday before we leave for summer break! I can't wait to get to work and wrap up this course, as I have a fun summer planned ahead that I'm eagerly awaiting!

Pierce, K, Week 4

Hey bloggers! Almost done with the term, it is crazy how fast the year went by. Another exciting week for our class. The week was filled with much adventure and learning experiences.

Beginning with our experiential learning experiences, the week started off by going to Community Broadcasters, right in Elmira. During the presentation I learned there is a whole media outlet that I have never known before right in Elmira. Community Broadcasters is more than just radio, they produce short and long term multimedia marketing strategies through broadcast radio, and print and digital entertainment. The company also produces and markets 30 minuet local broadcast radio business infomercials along with full market analysis, this is important for Community Broadcasters to take advantage of due to “93% of U.S. adults 18 and older listen to radio every week—more than those watching television or using a smartphone, TV connected device, tablet or PC” (How America Listens, 2018).

Image Credit by Kacie Pierce 

Next, on Wednesday we again stayed local and continued with the theme of entertainment media and visited WETM TV. Ms. Lisa began our tour by taking us into the sales area. Here she discussed the foundation and main goal of the company to make a profit. They accomplish that by selling commercials. These commercials range from large, nation-wide businesses all the way down to local. In order to understand the demographics of the surrounding area, WETM uses a program called Nielsen, “a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide” (Nielsen, 2018). It is important to understand the surrounding data “Audience measurement is critical to the advertiser since they want to know the size and characteristics of the audience they are reaching when they buy time on a particular program. Audience size and composition are important to the network or station as these figures determine the amount they can charge for commercial viewing time. Programming decisions are made on the basis of audience size and composition” (Belch & Belch, 2017). 

Image Credit by Kacie Pierce 

Image Credit by Kacie Pierce 

The last but not least trip we made this week and the end of the term was to Tioga Downs Casino Resort! To understand the casino, I learned that is was originally a horse track race until 2005, when Mr. Jeff Gural bought it and on June 9th of 2006 Tioga Downs Casino opened offering harness racing, simulcast betting, and over 800 video lottery terminals. Then in 2016 Tioga become a full blown casino and then the following year, a hotel was added creating the Tioga Downs Resort, “The U.S. casino market has grown from $66 billion in revenue before the recession to more than $71 billion last year, according to data from the compiled by the Center for Gaming Research at the University of Nevada Las Vegas” (Cooper, 2016). The casino industry is growing, and is a key section in the entertainment marketing industry. 

Image Credit by Kacie Pierce

Image Credit by Kacie Pierce 

To end the week we had four people present on the readings that further talked about marketing in the entertainment industry. This week was full of fun and great learning experiences and I am glad that I was able to experience all of them!! 

Until next week! 
Kacie Pierce '21

Olsen, M, Week 4

Welcome back for Week 4!

This week we had students present on their readings and 3 field trips!

To start off our week, we had 3 students present on their readings from the three books. What I found to be most interesting from this weeks reading is from The Definitive Guide to Entertainment Marketing by Lieberman and Esgate pages 178-192. What was most interesting from this section is how gaming is so popular in today's day and age across all ages and genders. It is stated that “eighty percent of the ten top-grossing iPhone apps in America-and 85% of the top 20- are now free” and that this is because of those individuals making in game purchases which is where they make their money (Lieberman & Esgate, 2014, p. 181). I have a few friends that have spent a significant amount of money on games such as Candy Crush, Pokemon Go, and Kim Kardashian: Hollywood all free to play, but when they get stuck or want something they spend the $.99 or more to get it!

Image Credit: Amazon

On Tuesday we went on a field trip to Community Broadcasters, a radio broadcasting company. There we spoke with Mr. Bruce S. who is a local sales manager, CRMP. He gave us a presentation on how they sell commercial spots on the radio, how they market their radio station at events, and how they have converted with the changing technologies; streaming services. We also were given a tour of the building where we were able to see the rooms where the radio hosts control their stations.

Image Credit: Myself

On Wednesday we went on a field trip to WETM, a NBC-affiliated television station in the Elmira area. There we spoke with Lisa S, who is the Integrated Digital Specialist. She gave us a tour of the facilities and told us about the marketing they do. We were told that some companies buy commercial slots at specific times or during specific events while others will buy slots that can be aired any time and date! During the tour of the facilities we were able to see where they film the news, do the weather and sports broadcasts, and do interviews with guests.

Image Credit: Myself

On Thursday we went on our final field trip to Tioga Downs Casino and Resort. There we met with Mr. Jim W. and Ms. Christina L. They spoke to us about the casino, the new hotel, the events they host, and the promoting that goes along with it. Tioga Downs has 942 slot machines, 32 table games, 12 poker tables, 160 hotel rooms, an arcade, a health and fitness center, a full spa, 3 pools, a waterslide, and 8 dining outlets. I think that the events and promotions they are hosting are all great ideas in order to expand their name. They host Winterfest to get families in the doors, they host Senior Day every Wednesday, they hosted a Water Pong contest and have concerts that targeted at all ages and families.

Image Credit: Myself

To wrap up our week, we had the final three students present on their readings. What I found to be most interesting from this set of readings was from Sharara’s Why We Play, pages 47-53. What I found to be most interesting from this section is that Tom Brady, arguably the best player in the NFL was the 199th pick of the 6th round in the NFL Draft. A quote that I really enjoyed from this section is "Tom Brady is not an athlete by success – he worked extremely hard to get where he is today,” (Sharara, 2017, p. 50-51). I feel a sense of connection to this quote because I was arguably the worst flyer on the cheerleading team my freshman year. I had a lot of experience tumbling due to being a gymnast, but very little experience being a flyer, let alone a college level flyer. I worked extremely all of my freshman year and by the end was recognized as “Most Improved” and “Rookie of the Year” which was a huge accomplishment in my eyes. Now fast forward to 2018 and I was recognized as a 2x “Most Outstanding Flyer” award (2017 and 2018) and “Cheerleader of the Year” for the 2018 season. Everyone can do what they set their mind to, they just have to have the drive to do so and I am proud of myself for having the drive to accomplish what I want and set out to do!

Image Credit: Amazon

I can't believe that this course is coming to a close! This course has truly been so amazing and I am so grateful for the opportunities that I have had!

~Marissa Olsen

Melvin, K, Week 4

Welcome to week 4 of my blog! This week we kept it local and explored the businesses closer to Elmira. We started and wrapped the week up in the classroom listening the last of the facilitators. Tuesday is when the class started the adventures.
Monday and Friday were both days of listening to classmates speaking about their assigned sections readings. A couple of the facilitators touched base on different platforms of gaming industry, the music industry, radio, the television industry, the power of advertising, and different athletic brands.

On Tuesday the class headed to Community Broadcasters, LLC which is a local station that owns five different radio channels. Here we heard about the marketing strategies that are important to running the station. The speaker spoke about how the station has to reach out to different businesses in order to sell advertising slots. Some examples of different sports marketing that Community Broadcasters is in charge of is the Buffalo Bills, the Buffalo Sabres, and Penn State Football. A quote that stuck with me was, "quality isn't always cheap and cheap isn't always quality." That quote was said to explain that when businesses are buying advertising spots they are very expensive, but for good reason. The more money spent on the ad, the more likely the ad will be effective. After a brief lecture, we went on the tour of the facility.

Photos all taken by Me

On Wednesday the class went to a similar place, but this time was television. WEMT-18 was the destination. Here we were given a behind the scenes tour of the building. We also learned about advertising and how they need to make sure that all commercials are shown or they will not get paid for it. WEMT was run fairly similar to Community Broadcasters in the way of selling ads.

Photos all taken by Me

Thursday was the most interesting trip of the week for me. We stopped off at Tioga Downs Casino. We met with the marketing manger and another employee on the marketing team. They spoke briefly on the history of the casino. The casino used to be a quarter horse racetrack called "Tioga Park". Then it was purchased by Jeff Gural who made it into what it is today. The marketers then spoke about some of the different strategies used. One of my favorite quotes was that the casino is marketed as "the gate way to the finger lakes". This grabs the attention of travelers making their way to different stops of the finger lakes. We then finished the trip off with a tour.

Photos taken by Me

Thats a wrap of the week! Tune in for the last week of activities.

Endieveri, F, Week 4

This will be my last blog post about my experiential learning marketing class. This was the last week that my class traveled. This week we went to three different locations in the Elmira area, Community Broadcasters, WETM-TV, and Tioga Downs Casino.

The first two locations, Community Broadcasters and WETM-TV, had very similar sales strategies though WETM has more resources to offer clients. We learned about these similarities and the differences on Tuesday and Wednesday. We also were able to tour the facilities, getting to see how radio and television is produced.

On Thursday we traveled to Nichols, NY where Tioga Downs Casino/Resort is located. This journey was very interesting as many of us had never been to a casino. On this trip we were able to talk with two members of the marketing team and two members of the HR team. We also took a tour of the facilities.

This class comes to an end next week and it was one of the greatest classes i have ever taken. It is a unique travel course as we did a lot of domestic travel. Every trip in this course offered amazing experiences and I was happy to be apart of it.

Thanks for reading!

Jerolman, M, Week 4

Hello Bloggers welcome to the final weeks of my Entertainment Media and Sports Marketing class! 
   What another amazing week we had in the classroom and hands on with experiential learning. Monday was a class day for us this week while we had 3 people present their facilitators report. My classmate Caroline went first and discussed the same three books we have all been reading for this term. She talked about the Definitive Guide to Entertainment Marketing and what she learned from her sections. She discussed the gaming industry and how it has evolved into three different platforms; social, video, and mobile. Mobile marketing and mobile advertising are two areas that she read, are continuing to grow. Another thing Caroline talked about was in Why We Play, the power of advertising at the Olympics; Coca Cola, Protector & Gamble, Nike. She discussed how sports have been used since the Olympics started out to promote peace and international corporation. We also heard from 2 other classmates they discussed the topics of Sports crossing the line from athletic competition to entertainment long ago and Under Armor has been so successful is because people they don’t “pick a team.” 

On Tuesday we went to the Community Broadcasting station right down the street and got to see what it’s like from a radio station marketing perspective. They talked about how they have sales people that go out every day to companies like restaurants or car washes, to sell they time on the radio to market their company. Community Broadcasters is very well known around the upstate New York area, even up into Buffalo, having 5 different stations. They talked to us about client’s success is YOUR success. Some quotes they shared with us were, “Follow through and Follow Up, Stay Visible when you’re not “visible”, Continue asking questions, Bring value with every interaction.” Those quotes seemed to be very important and the way they run their business. They have 5 different stations consisting of different music and bringing different audiences. For example, WINK 106 is aimed towards adults 18-49 with the top 40 hits music and the hottest promotions. I thoroughly enjoyed seeing that radio side of promoting and marketing. 

Photo Taken by: Me

My favorite country station around here.         

      On Wednesday we got to see the WETM news station down the street as well, getting a tour and seeing how they market themselves. They are similar to the radio station, where they have sales people go out and sell time on the TV (around 60 seconds-2 minutes) for people to market and promote their businesses. They mentioned that sometimes they get people that come right to the station sometimes and buy the air time right from them, but mostly sell through their sales people. Their most popular way of selling is in packages. They sell the packages because that is what makes them more money. They talked about how they have a big news station in Syracuse, where all the TV is ran through just subbing off into each station. They station is owned by a company called NextStar, which is in charge of everything that goes on. They even sent a specific sales person from NextStar to work in Elmira and keep an eye on everything. The main goal at WETM is to obviously to air the everyday news, but also help set up target markets for businesses to get out into the public and spread the word of what they are selling! I enjoyed the TV station and seeing what they have to offer to the marketing and promoting world. 

Photo By: Me

Photo By: Me

                                       

      Thursday was my favorite trip this week! We got to go to Tioga Downs Casino Racing and Entertainment Resort. They truly did an amazing job presenting to the class how they run their business and how they market for the community. They have their own marketing team which creates and run promotions throughout the whole casino. The marketing team tries to come up with ideas to get people to the Casino. They usually create a prize structure and write rules and submitting gaming commission. Some promotions they run is every Wednesday is senior day where seniors get to play free play and casino points. They talked about how important social media is for them, mostly Facebook, where they come up with a promotion for that day or weekend and puts on Facebook where most of their customers come from. The casino does a great job also promoting on signs around the property so while people are playing they see what is coming up next in their building! I really enjoyed learned about marketing in the entertainment industry! 

Photo By: Me

Photo By: Me

We had another great week of experiential learning! 

Thanks for reading! 

MaddyJ