Showing posts with label Guest Presenter. Show all posts
Showing posts with label Guest Presenter. Show all posts

Thursday, June 7, 2018

David K. WEEK 5

Hello everyone! This is my last blog for the course. This class has been filled with so many interesting learning experiences. It really has made me excited to continue with marketing! Monday and Tuesday were relaxing days Mr. Hurdle came in and discussed communications and marketing. Matthew Hufnagel returned to talk more about the arena business and how he gets shows. Both presenters were very nice and I was able to learn valuable information that relates to marketing for the future. On Thursday we went to the first day of the 2300 degrees festival at the Corning Museum of Glass. It was very cool to see all of the people from all over who attended the event. Throughout the week Jacob, Jameson, Frank and I worked on our case project. We worked diligently and I thought our final work was very good. This course was awesome and I am so glad that I enrolled in it! Thank you Professor Wolfe for the amazing learning experiences! Below are some awesome pictures that include Watkins Glen International, Manhattan, and Food and Sports in Buffalo, NY!



David K. Week 2

Hello all welcome to week 2 of my blog! This week was full of exciting and interesting events. We had guest presenters, field trips, and facilitators throughout the week. The first highlight of the week that I will discuss was Mr. Paul Burke's presentation. He is from Corning Incorporated and he is a senior IP counsel in their law department. He talked about important aspects that are including in the marketing aspect of a major company like Corning Incorporated. For example, when they need to advertise a new product it costs a lot of money due to the trademarks, and copyrights. These topics are discussed heavily throughout Mark Vinet's Entertainment Industry. His presentation was very interesting and he mentioned some events that related to sports markering which was very cool. Next, I will talk about my experience at the Corning Museum of Glass!


I was very excited for this field trip, because I have never been to this world renowned museum. We got to speak to Robery Cassetti who is one of the head marketers for the museum, and head of visitor engagement. He talked about consumer behavior strategies and how the museum implements them to bring in more people. Mr. Cassetti mentioned how it took a long time before the museum got widely popular and it took creative, and out of the box thinking before they saw a rise in numbers. Personally I find musems very interesting especially the marketing aspect because they have so many other things to compete with. Mr. Cassetti also mentioned how the museum became more kid friendly which was a very strategic marketing practice. Overall, this week was very fun and I cannot wait for the other presenters and field trips. My favorite part of the week was visiting the museum and seeing the glass blowing exibition!


Taken by: Professor Wolfe

Monday, May 28, 2018

Pierce, Kacie, Week 5

Hello bloggers! This past week was the last week of our class, crazy how quick it went by. Just to wrap up the past weeks and this week, I am doing one last blog to give a closing to this eye-opening class. 

On Monday, May 21st, we had guest speaker Mr. Philip Hurdle come in and then on Tuesday May 22nd, Mr. Matthew Hufnagel was kind enough to come back and speak. Both of these presentations were more of a relaxed and Q&A situation. This was very interesting because both of the guest presenters gave their life experiences and professional opinions. By gaining that side of information, it allows for me to gain what we are learning in the class and apply that to what actual professionals are doing.  
Image Credit by Kacie Pierce
We then were lucky enough to be invited to the Corning Museum of Glass 2300 degrees event. Here there was food and drinks, along with free touring of the museum and a glass show to demonstrate the art of making glass. 
Image Credit by Kacie Pierce
On days that we did not have class, were dedicated to working on our case presentation project. This was a project that each group was given a case study and have to identify the problem and give solutions. My group consisted of Caroline Gilliam, Marissa Olsen, and Kyra McDonald. We discussed on how Nike could expand on their marketing plan to reach a more wider demographic. Below is a video that we created to demonstrate a marketing plan Nike could do by pairing with GE. 
 

For now I am signing off! Thank you for this great term and hope all is well in the future! 

Kacie Pierce '21


Sunday, May 27, 2018

Melvin, K, Week 5

Hi all, welcome to my final blog post ever for MKT3915! This term flew by with all of the field trips that we took as a class!

For our final week we had 2 guest speakers come in and speak to us. Philip H. started off the week. He is a former professor at Elmira college. He spoke about content marketing. A couple important things he touched base on was:

  • Traditional marketing now less and less effective. Read newspapers & magazines? Watch Network TV?
  • “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience-and, ultimately, to drive profitable customer action”

On Tuesday we had a Mr. Huffnagle come back and talk more to us about his success. He showed us a spread sheet on how he books shows and concerts.

To end to class, we headed to Corning Museum of Glass for a celebration. Here there was a lovely event that was taking place that offered many different forms of marketing. The company strategically placed food and drinks in different areas of the museum to encourage visitors to explore the different parts.
Photos taken by me
Thank you for viewing and keeping up with my weekly blogs hope you enjoyed!!

Monday, May 21, 2018

Pierce, K, Week 4

Hey bloggers! Almost done with the term, it is crazy how fast the year went by. Another exciting week for our class. The week was filled with much adventure and learning experiences.

Beginning with our experiential learning experiences, the week started off by going to Community Broadcasters, right in Elmira. During the presentation I learned there is a whole media outlet that I have never known before right in Elmira. Community Broadcasters is more than just radio, they produce short and long term multimedia marketing strategies through broadcast radio, and print and digital entertainment. The company also produces and markets 30 minuet local broadcast radio business infomercials along with full market analysis, this is important for Community Broadcasters to take advantage of due to “93% of U.S. adults 18 and older listen to radio every week—more than those watching television or using a smartphone, TV connected device, tablet or PC” (How America Listens, 2018).
Image Credit by Kacie Pierce 
Next, on Wednesday we again stayed local and continued with the theme of entertainment media and visited WETM TV. Ms. Lisa began our tour by taking us into the sales area. Here she discussed the foundation and main goal of the company to make a profit. They accomplish that by selling commercials. These commercials range from large, nation-wide businesses all the way down to local. In order to understand the demographics of the surrounding area, WETM uses a program called Nielsen, “a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide” (Nielsen, 2018). It is important to understand the surrounding data “Audience measurement is critical to the advertiser since they want to know the size and characteristics of the audience they are reaching when they buy time on a particular program. Audience size and composition are important to the network or station as these figures determine the amount they can charge for commercial viewing time. Programming decisions are made on the basis of audience size and composition” (Belch & Belch, 2017). 
Image Credit by Kacie Pierce 


Image Credit by Kacie Pierce 
The last but not least trip we made this week and the end of the term was to Tioga Downs Casino Resort! To understand the casino, I learned that is was originally a horse track race until 2005, when Mr. Jeff Gural bought it and on June 9th of 2006 Tioga Downs Casino opened offering harness racing, simulcast betting, and over 800 video lottery terminals. Then in 2016 Tioga become a full blown casino and then the following year, a hotel was added creating the Tioga Downs Resort, “The U.S. casino market has grown from $66 billion in revenue before the recession to more than $71 billion last year, according to data from the compiled by the Center for Gaming Research at the University of Nevada Las Vegas” (Cooper, 2016). The casino industry is growing, and is a key section in the entertainment marketing industry. 
Image Credit by Kacie Pierce

Image Credit by Kacie Pierce 
To end the week we had four people present on the readings that further talked about marketing in the entertainment industry. This week was full of fun and great learning experiences and I am glad that I was able to experience all of them!! 


Until next week! 
Kacie Pierce '21



Monday, May 7, 2018

McDonald, K, Week 2

HEY EVERYONE, and welcome back to my blog! I hope you all had a wonderful week and are excited to hear about the experiences we had since the last time I wrote an entry. This week we did everything from facilitations to guest speakers to experiential learning trips. We had a total of eight facilitators this week which allowed to dive deep into our course books and learn about material that we will be able to apply to our experiential learning trips during the next few weeks. We had a guest speaker by the name Paul B. on Thursday and he shared with us his expertise in the IP law industry. And for the highlight of the week, we traveled up to the Corning Museum of Glass and got an inside look on the marketing initiatives they have in place. It was an exciting week, so let's dive right in!

Throughout the week, on many different days, we had facilitations which allowed us to examine our readings and stretch our thinking. We read many sections of the three books we have for this course, and these sections ranged from discussing copyright and trademark laws to explaining the digital disruption and its effects on different industries to looking at brand marketing in sports. The section that I found the most interesting was in The Definitive Guide to Entertainment Marketing when it focused on the digital disruption and how it is effecting cable TV, publishing, and gaming. The digital disruption is caused by society moving mostly online and it has had some major impacts on certain industries. One of the industries that is getting hit the hardest is the newspaper industry. People in today's society want to be able to get their news as quick as possible and so they seek it out online instead of waiting for print newspapers to show up at their house. This is becoming detrimental to newspaper companies and forcing them to come up with new ways to reach customers. Another large section of the reading focused on copyright and trademark laws which was the topic of our guest speaker's talk on Thursday. 


Image taken by Alison Wolfe

Paul B. shared much of his knowledge on the topic with us and it allowed us to see the information in our books in real life. The focus of Paul B.'s talk was trademarks, infringement, and copyright. Trademarks, which do not need to be renewed, are any words, names, or symbols that are used to distinguish goods and services. Infringement is the likelihood of confusion between two items. This can be caused by similarity of goods, purchasing outlets, pricing, or even the look or sound of the name. A copyright is an original work of authorship that does not extend to the idea, only the expression of that idea. All of this information was shared with us, but mirrors much of the information in our book, and I am extremely grateful that Paul B. took time out of his day to provide us with that experience. 


Image taken by Kyra McDonald


For our experiential learning trip this week, we took a bus up to the Corning Museum of Glass. This was extremely exciting as we toured the museum, saw a glass show, and even got to talk with Robert C. who works in marketing for the museum. During our tour of the museum we learned many new things about glass and the history of it. One piece of information that I was not aware of is that glass is actually green, not clear, and that is because of the iron in it. In the middle of our tour, we stopped in to see a glass show where they had a professional blowing glass in front of an audience. When we sat down and talked to Robert C. a little later on, we learned that these glass shows and other glass demonstrations that are put on all over the world are marketing techniques that draw people to the museum and help accomplish the museum mission of telling the world about glass. Robert C. also shared with us how the museum is catering their product, the museum itself, to younger generations and what we learned is that the museum lets kids and teens in for free. Although they lose out on the revenue from those ticket sales, they make up for it in different ways. Hearing from Robert C. was a real pleasure and the whole experience definitely made my week!


Image taken by Kyra McDonald

Image taken by Kyra McDonald

There were so many moments this week that stretched my thinking, whether it was while reading the books and listening to the guest speaker or trying to apply the concepts we learned about entertainment marketing to a slightly different field of arts marketing. As this course continues, I look forward to learning more about media and sports marketing and seeing what we have learned through our books, in action. I hope you all enjoy these updates and make sure to come back next week for more! Ciao!  

Pierce, K, Week 2

What's up bloggers! We are onto week two of term III, time is moving fast! This week was full of exciting facilitators, guest speakers, and an awesome experiential learning experience. 

This weeks guest speakers highlighted the importance of marketing and how it relates to all aspects of the community. 

Beginning with introducing Mr. Robert Cassetti, Senior Director of Creative Strategy and Visitor Engagement, discussed the importance of understanding the needs and wants of consumers. Here were some highlighted key factors: 

  • Marketing plan of marketing --> visitation -->revenue. 
    • This model represents the motivation, experimentation, and passion the museum wants to advertise about their mission
  •  Twenty-five years ago the museum was declining and needed a change. The change was successful due to Mr. Cassetti who came on the marketing team and made it his mission to change the face of CMoG
    •  His common goals was “Be the shining star in our community” (Robert Cassetti). 
  • Focused on was the budget rule created on people, place, and programs, all of those needed to be balanced in order to be successful. 
  • Since then the CMoG is named Top 5 museums in New York, and it is the only one not located in NYC.
  •  Focused on data
    • By looking at zip codes they were able to split the year into six different parts meaning all different demographics
All of this information demonstrated how Mr. Cassetti took his marketing background and knowledge and turned the resume around! 
Image Credit by Alison Wolfe
The class was also lucky enough to have guest speaker Mr. Paul Burke; Senior IP Counsel, Law Department, Corning Incorporated. . His discussion followed the guidelines and content of the book Entertainment Industry by Mark Vinet. Some major key points that Mr. Burke highlighted include: 
Image Credit by Alison Wolfe
  •  All copyright things require a fee
    • example sports team apparel or even college has to have a copyright and with that there are fees to allow that right to stay with the sport team or college 
  • Trademark is defined as “a word, picture, symbol, design, logo, shaping of goods or combination of these, used to distinguish the services or wares of one person or organization from those of others in the market place” (Vinet, 2017, p. 15). 
  •  So why should Corning care about trademark? 
    • “The challenge for Corning was taking our diverse business- each with their own unique brands and taglines- and making one brand and tagline that represents who we are” - Paul Burke 
Transitioning we took a trip to the Corning Museum of Glass. This was a wonderful experience not only to see all the beautiful glass work but also where the class  got to meet Robert Cassetti who talked about the marketing aspect of the company. Arriving at the museum, we were taken on a tour of the building getting to observe the history of glass up to contemporary pieces. In between that tour we were also lucky enough to see the process of glass blowing. Next the class was able to create and sandblast a glass to keep, this little process demonstrated a very interesting technique done in the studio. Also saw the local glass blowers working in the studio which created a connection and understanding of the hard work and dedication put into glass blowing and art.

These pieces represented the historic glass work: 


Image Credit by Kacie Pierce
Image Credit by Kacie Pierce

Image Credit by Kacie Pierce 









 Next demonstrates the work of contemporary glass art:

Image Credit by Kacie Pierce

Image Credit by Kacie Pierce

Image Credit by Kacie Pierce
This week was a great learning experience, and my personal highlight was the Corning Museum of Glass! 

Unit next week! 
Kacie Pierce '21

Endieveri, F, Week 2

Week Two of Entertainment, Media and Sports Marketing is over and we did a lot of great things this week that we wouldn't get to do in most other courses. This week we had a guest presenter, Paul B, from Corning Incorporated and we took a trip to Corning Museum of Glass to enjoy the museum as well as meet with Corning Museum of Glass marketer Robert C.

Paul B. is a member of Corning Inc's Intellectual Property counsel and came in to meet with us about what he does on Thursday May 3rd. He explained the different Copyright and Trademark laws and shared examples with us to help us in our studies.

The trip to the Corning Museum of Glass took place on Wednesday May 2nd. We got a tour of the different sections of the glass museum, Science, History, and Contemporary. After the tour my class sat down with the marketer of the museum who talked to us about how he markets the arts. One of the most interesting aspects from the presentation I found was the glass shows. He told us that they decided to take the glass blowing shows on the road when they became popular which became an effective way to market to people.
















Thank you for reading

Cuffee, H, Week 2

Hello, this is Henry Cuffee III again, and welcome to week 2 of my blog discussion!

This week, we began our facilitator discussions and began discussing our three books for class. Our three books for class are The Definitive Guide to Entertainment Marketing by Al Lieberman and Patricia Esgate,  Entertainment Industry by Mark Vinet, and Why We Play: How Millennials Are Rewriting Sports Marketing by Yasmeen Sharara. From our readings, we talked about how people are beginning to obtain information using digital platforms, how copyright works and how to stay protected, and we talked about how the title sports marketing began and how people of this generation are causing marketers to change their marketing strategies. 


Corning Museum of Glass
Along with our discussions, we had a field trip and we met with some professionals to help talk about our three books. Our field trip this week was to the Corning Museum of Glass, where they make cool designs of glass and they had cool glass shows for the visitors of the museum. They also gave us a cool experience where we were able to sandblast our own cups and get to see what it is like to be a glass maker for a day. 

Robert C. talking about marketing schemes for the museum

While we were at the museum, we met with Robert C. and talked about how the Corning Museum of Glass is trying to promote themselves to the new wave of people of this generation. He talked about how the museum markets themselves to the visitors by having live shows on how the museum makes their glass, as well as having hands on experiences by allowing visitors the ability to make glass and setting up benches to let the visitors see what the glass makers do. This concept goes along with what we talked about in our Why We Play book, where millennials need to be able to feel connected or be motivated to try new things and do certain stuff nowadays. With the Corning Museum of Glass providing hands on activities, it allows consumers to feel motivated or begin to think that they can be just like the glass makers and begin to come to the museum more often, or get the word out there about this attraction. 

Dr. Paul B.

To wrap up our week, we were joined in the classroom by Dr. Paul B. to talk to us about copyright and give us a little insight on how everything worked. Dr. Paul B. talked about how many originators of a body of work has the protection to all of their hard work. People also need to make sure that they have the right legal teams to make sure that all originators are getting all the money they can get. The topics we discussed related to our Entertainment Industry book about how artists can make sure that all of their work is protected so that way it cannot be copied or taken advantage of. 

In conclusion, we talked about the importance of connecting with the right people, as well as trying to figure out new ways to communicate and market to the new generation of people. 


Until next time,
Henry Cuffee III 




Stamp, B, Week 2

Welcome back for my second entry for my Term 3 blog. 
The second week of this course was incredible. We visited the Corning Museum of Glass, had several guest speakers, and some of us presented our facilitator presentations. 

On the first two days of this week we had several people present their present on their assigned readings from the books The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World by Al Lieberman and Patricia Estate, Entertainment Industry: The Business of Music, Books, Movies, T.V., Radio, Internet, Video Games, Theater, Fashion, Sports, Art, Merchandising, Copyright, Trademarks, and Contracts by Mark Vinet, and Why We Play: How Millennials Are Rewriting Sports Marketing by Yasmeen Sharara. These presentations provided a lot of insight into entertainment marketing and intellectual property law. 

On Wednesday, the class went on our first field-trip to the Corning Museum of Glass. First we were taken on a tour through the museum's 14,000+ piece collection of historic glass artifacts, some of which were over 3,000 years old. 
Photo credit: Myself
 
Photo Credit: Myself


















We then watched a live glassblowing show. It was incredible to watch the artists heat, spin, and blow molten glass. 
Photo Credit: Myself



We then were able to explore the sprawling museum gift shop. The shop offered many products produced by Corning Incorporated, as well as pieces created by glass blowing artists. 

We were then treated to a presentation by the museum's marketing officer Robert C. He described marketing strategies that allowed the Corning Museum of Glass to become the third most visited tourist attraction in New York. 
Photo Credit: Myself 
After the presentation, we were allowed to explore the "science" portion of the collection. This area included  many demonstrations, conceptual exhibits, and a huge broken telescope lens. There was also a periscope that protrudes through the roof of the building, allowing guests to view the surrounding city of Corning, New York. I was actually able to take pictures through it with my iPhone. 
Photo Credit: Myself


We also had an intellectual property attorney for Corning Incorporated speak about managing brand trademarks and copyrights. One of the highlights of the discussion was the story of him legally seizing a warehouse full of counterfeit luxury sunglasses and having them crushed with a steamroller. 

Photo Credit: Myself














Rosen, A, Week 2

Hello everyone and welcome to my second blog post for MKT 3915, Entertainment, Media, and Sports Marketing: An Experiential Learning Experience!

Our second week of class was full of new and interesting learning experiences. With our assigned readings for the week focusing on copyright and patent law in the sports and entertainment industry, Professor Wolfe brought in a guest speaker, Paul B, who specializes in intellectual property law. Paul B. has been working in intellectual property law for over 30 years and has, in his own words, "seen it all." He had an extremely informative presentation for us that was not only easy to follow but was extremely interesting as well. Since our class is mostly comprised of athletes or students interested in sports, Paul B. spoke at length about how important copyright and trademark are in the world of sports. We had a class discussion about a couple of sports-related IP cases and I came away from our conversation with a greater appreciation for the rigorous process teams and companies go through every year to protect their business.

Image Credit: Professor Wolfe

Before we listened to Paul B's presentation, we took a trip to the local Corning Museum of Glass. Although I've heard amazing things about the museum, this was my first visit and I was extremely impressed. I think it's admittedly hard for college-aged students to get excited about spending a day at a museum, but the Corning Museum of Glass is vastly different from any other I've visited. It's certainly geared toward a younger audience, and that was confirmed in our talk with Robert C. after our tour. Robert C. talked to us about the trials and tribulations the museum faced a number of years ago in trying to get people to the museum. He graduated with a degree in art but found his way into marketing, and like he said, "I've been here ever since!" Marketing is a challenge for almost every brand and company, and we saw that firsthand in Robert C's presentation. I was really impressed with some of the ideas and tactics Robert's used, especially letting kids under 17 in for free, to get more people in the door in Corning. I really enjoyed the glass artwork throughout the museum and took some pictures of my favorite works, which you can see below! 


Image Credit: Myself

Image Credit: Myself

Image Credit: Myself

Image Credit: Myself
Finally, we had three full days of book club facilitations. Six classmates had to make a presentation, as well as a handout, based on their assigned readings in each of our three textbooks to present to the class. I was really impressed with every single presentation, and I even picked up a couple ideas for my own presentation. My favorite part of the facilitations was the class discussions that arose from each presentation. I really enjoyed hearing different points of view on some of the interesting discussion questions, such as whether music artists should have agents.

I'm really looking forward to our third week of class, as we have three experinital learning experiences on tap, as well as an off day! Be sure to tune in next Monday for my recap!

Smith, B, Week 2

Hello everybody and welcome to my week 2 blog! This week we had another week of great experiences from guest speakers, class facilitators, and we even got to go to the Corning Museum of glass.

While at the museum we saw many amazing glass creations, i also learned that this museum is a huge hot spot for tourists in the state of New York which i did not know before. Along with that, we got to see a glass show, and we also had the pleasure of meeting and getting the chance to talk to Rob C. He gave us the in and outs of marketing for the Corning museum of glass and even told us some cool stories. To me the most interesting thing he talked to us about was getting the Corning glass show put on a cruise. They came up with a new design where fire wasn't used and the glass show since then has been on this cruise full-time.



Image credit: Professor Wolfe
On Thursday, Paul B came to speak with us about trademarks and patents. This was very interesting learning about laws within companies and brands territories. Prior to this I had heard of trademarks but did not know what they actually were. After this presentation by Paul B, I came to understand that a trademark is, it is defined as a name, symbol, or device that a person has used to distinguish his or her goods, or including a unique product. Along with learning about trademarks, Paul talked to us about many copyright and more trademark laws. All of this was very useful information that I had not known prior to this. 

With that being said, each week so far has been full of very amazing experiences and opportunities to learn. I am very excited for the weeks to come and what they will bring.




Olsen, M, Week 2

Welcome back for week 2!

This week we had facilitator reports on the readings, a guest speaker, and a field trip. 


The guest speaker that we had the honor of having him come speak with us was Paul B., J.D., Intellectual Property Counsel. Within his presentation he taught us briefly about Trademarks, Entertainment and Copyright Laws, and the different factors that go along with each. What I found to be very fascinating that Paul B. said was that at Corning, they wanted to use a 30 second clip of the song, “Move it Move it,” from the movie Madagascar for an internal presentation and they had to pay $25,000 for it! I thought that was baffling because it was never going to be shown to the public and it was only 30 seconds! 



   “You have to claim it as yours, or someone else will take it!” – Paul Burke


The field trip that we went on was to the Corning Museum of Glass! We started off this trip with having a quick tour through the "35 Centuries Of Glass Galleries" where we saw such beautiful pieces of glass from centuries ago! 
Image Credit: Myself

After, we went to a hot glass demo where we watched a live narrated glassblowing demonstration which was absolutely incredible! We watched the master glassmaker take glowing gobs of molten glass on the end of a pipe and skillfully shape it into a beautiful masterpiece. After that we proceeded with our tour of the museum and we saw the "Contemporary Glass Gallery." Within this gallery there were very modern and abstract sculptures made from glass. I found these sculptures to be very appealing to me because they were very modern and unique. Next, we were able to decorate a glass that was then sandblasted as a gift to take home! That was very enjoyable because we got a little souvenir to take home with us!
Image Credit: Myself

At the end of our trip, we spoke with Mr. 
Robert C. who is the Senior Director of Creative Strategy and Visitor Engagement. In his presentation, he spoke to us about what Corning Museum has done over the years to keep visitors coming. He spoke about how there was a steady decline in visitation over 20 years and how the museum went under a massive 5 year renovation but that did not change any of their numbers. However, they started a program called 2300°, which drastically helped to deliver the numbers they needed and to reshape the perception of the museum! I really enjoyed this field trip and I feel extremely lucky that I was able to attend and learn such valuable information.
Image Credit: Professor Wolfe

During the week in class, we had students who spoke about their assigned readings from the three books. The most interesting part of the whole week from the readings in my opinion was when we spoke about marketing a movie. 
Within the book, The Definitive Guide to Entertainment Marketing, by Lieberman and Esgate, pages 51-63 the student's discussion question was "Can there ever be too much marketing or advertising for a movie?" I found this to be an interesting point because I have encountered instances where some movie's previews reveal too much information (all of the good parts) and have commercials and ads constantly. On the other hand, I have also seen movies that barely have any advertising and are "Playing Now" but I had no clue they were even "Coming Soon, to a Theater Near You!"

I can't wait for this upcoming week and the rest of this term!

Thanks for reading,

Marissa Olsen :)












David K. WEEK 5

Hello everyone! This is my last blog for the course. This class has been filled with so many interesting learning experiences. It really has...