When discussing the Entertainment Marketing definitive guide, I learned so much just from the first couple chapters. My main focus when facilitating to the class was talking about Marketing in Movies. The most interesting aspect to me was the high concept films and how important it is in the entertainment marketing industry. Movies is all about marketing and getting people to actually watch the movie. In the book, they discussed that the movies Jaws was an attention grabbing, moviegoer film that everyone knows about.
When discussing one of the other books we read, Why We Play, I thoroughly enjoyed reading about how another millennial feels while being an athlete. Personally, I have always considered myself an athlete my whole life growing up, for the reason that I have played some many different sports. In high school, I was a three-sport varsity athlete and succeeded in all 3 of my sports. When senior year came and I chose to play D3 hockey in college I felt like I maybe wasn’t so much of an athlete anymore because I was playing Division III hockey. But once getting to college and experiencing how much time and effort goes into my sport, Division III is the same as Division I, and we are all certainly athletes. Tying that back into what Sharara (2017) wrote about, she feels like if you have a body you are an athlete. She believes that working out and exercising makes you an athlete. That made me feel really good about myself because I feel like I work really hard to be fit and in shape! I truly related to her in that aspect, while I am really excited to finish her book.