David K. Week 2

Hello all welcome to week 2 of my blog! This week was full of exciting and interesting events. We had guest presenters, field trips, and facilitators throughout the week. The first highlight of the week that I will discuss was Mr. Paul Burke's presentation. He is from Corning Incorporated and he is a senior IP counsel in their law department. He talked about important aspects that are including in the marketing aspect of a major company like Corning Incorporated. For example, when they need to advertise a new product it costs a lot of money due to the trademarks, and copyrights. These topics are discussed heavily throughout Mark Vinet's Entertainment Industry. His presentation was very interesting and he mentioned some events that related to sports markering which was very cool. Next, I will talk about my experience at the Corning Museum of Glass!


I was very excited for this field trip, because I have never been to this world renowned museum. We got to speak to Robery Cassetti who is one of the head marketers for the museum, and head of visitor engagement. He talked about consumer behavior strategies and how the museum implements them to bring in more people. Mr. Cassetti mentioned how it took a long time before the museum got widely popular and it took creative, and out of the box thinking before they saw a rise in numbers. Personally I find musems very interesting especially the marketing aspect because they have so many other things to compete with. Mr. Cassetti also mentioned how the museum became more kid friendly which was a very strategic marketing practice. Overall, this week was very fun and I cannot wait for the other presenters and field trips. My favorite part of the week was visiting the museum and seeing the glass blowing exibition!

Taken by: Professor Wolfe

McDonald, K, Week 2

HEY EVERYONE, and welcome back to my blog! I hope you all had a wonderful week and are excited to hear about the experiences we had since the last time I wrote an entry. This week we did everything from facilitations to guest speakers to experiential learning trips. We had a total of eight facilitators this week which allowed to dive deep into our course books and learn about material that we will be able to apply to our experiential learning trips during the next few weeks. We had a guest speaker by the name Paul B. on Thursday and he shared with us his expertise in the IP law industry. And for the highlight of the week, we traveled up to the Corning Museum of Glass and got an inside look on the marketing initiatives they have in place. It was an exciting week, so let's dive right in!

Throughout the week, on many different days, we had facilitations which allowed us to examine our readings and stretch our thinking. We read many sections of the three books we have for this course, and these sections ranged from discussing copyright and trademark laws to explaining the digital disruption and its effects on different industries to looking at brand marketing in sports. The section that I found the most interesting was in The Definitive Guide to Entertainment Marketing when it focused on the digital disruption and how it is effecting cable TV, publishing, and gaming. The digital disruption is caused by society moving mostly online and it has had some major impacts on certain industries. One of the industries that is getting hit the hardest is the newspaper industry. People in today's society want to be able to get their news as quick as possible and so they seek it out online instead of waiting for print newspapers to show up at their house. This is becoming detrimental to newspaper companies and forcing them to come up with new ways to reach customers. Another large section of the reading focused on copyright and trademark laws which was the topic of our guest speaker's talk on Thursday. 

Image taken by Alison Wolfe

Paul B. shared much of his knowledge on the topic with us and it allowed us to see the information in our books in real life. The focus of Paul B.'s talk was trademarks, infringement, and copyright. Trademarks, which do not need to be renewed, are any words, names, or symbols that are used to distinguish goods and services. Infringement is the likelihood of confusion between two items. This can be caused by similarity of goods, purchasing outlets, pricing, or even the look or sound of the name. A copyright is an original work of authorship that does not extend to the idea, only the expression of that idea. All of this information was shared with us, but mirrors much of the information in our book, and I am extremely grateful that Paul B. took time out of his day to provide us with that experience. 

Image taken by Kyra McDonald

For our experiential learning trip this week, we took a bus up to the Corning Museum of Glass. This was extremely exciting as we toured the museum, saw a glass show, and even got to talk with Robert C. who works in marketing for the museum. During our tour of the museum we learned many new things about glass and the history of it. One piece of information that I was not aware of is that glass is actually green, not clear, and that is because of the iron in it. In the middle of our tour, we stopped in to see a glass show where they had a professional blowing glass in front of an audience. When we sat down and talked to Robert C. a little later on, we learned that these glass shows and other glass demonstrations that are put on all over the world are marketing techniques that draw people to the museum and help accomplish the museum mission of telling the world about glass. Robert C. also shared with us how the museum is catering their product, the museum itself, to younger generations and what we learned is that the museum lets kids and teens in for free. Although they lose out on the revenue from those ticket sales, they make up for it in different ways. Hearing from Robert C. was a real pleasure and the whole experience definitely made my week!

Image taken by Kyra McDonald

Image taken by Kyra McDonald

There were so many moments this week that stretched my thinking, whether it was while reading the books and listening to the guest speaker or trying to apply the concepts we learned about entertainment marketing to a slightly different field of arts marketing. As this course continues, I look forward to learning more about media and sports marketing and seeing what we have learned through our books, in action. I hope you all enjoy these updates and make sure to come back next week for more! Ciao!  

Pierce, K, Week 2

What's up bloggers! We are onto week two of term III, time is moving fast! This week was full of exciting facilitators, guest speakers, and an awesome experiential learning experience. 

This weeks guest speakers highlighted the importance of marketing and how it relates to all aspects of the community. 

Beginning with introducing Mr. Robert Cassetti, Senior Director of Creative Strategy and Visitor Engagement, discussed the importance of understanding the needs and wants of consumers. Here were some highlighted key factors: 

• Marketing plan of marketing --> visitation -->revenue. 
• This model represents the motivation, experimentation, and passion the museum wants to advertise about their mission
•  Twenty-five years ago the museum was declining and needed a change. The change was successful due to Mr. Cassetti who came on the marketing team and made it his mission to change the face of CMoG
•  His common goals was “Be the shining star in our community” (Robert Cassetti). 
• Focused on was the budget rule created on people, place, and programs, all of those needed to be balanced in order to be successful. 
• Since then the CMoG is named Top 5 museums in New York, and it is the only one not located in NYC.
•  Focused on data
• By looking at zip codes they were able to split the year into six different parts meaning all different demographics

All of this information demonstrated how Mr. Cassetti took his marketing background and knowledge and turned the resume around! 

Image Credit by Alison Wolfe

The class was also lucky enough to have guest speaker Mr. Paul Burke; Senior IP Counsel, Law Department, Corning Incorporated. . His discussion followed the guidelines and content of the book Entertainment Industry by Mark Vinet. Some major key points that Mr. Burke highlighted include: 

Image Credit by Alison Wolfe

•  All copyright things require a fee
• example sports team apparel or even college has to have a copyright and with that there are fees to allow that right to stay with the sport team or college 
• Trademark is defined as “a word, picture, symbol, design, logo, shaping of goods or combination of these, used to distinguish the services or wares of one person or organization from those of others in the market place” (Vinet, 2017, p. 15). 
•  So why should Corning care about trademark? 
• “The challenge for Corning was taking our diverse business- each with their own unique brands and taglines- and making one brand and tagline that represents who we are” - Paul Burke 

Transitioning we took a trip to the Corning Museum of Glass. This was a wonderful experience not only to see all the beautiful glass work but also where the class  got to meet Robert Cassetti who talked about the marketing aspect of the company. Arriving at the museum, we were taken on a tour of the building getting to observe the history of glass up to contemporary pieces. In between that tour we were also lucky enough to see the process of glass blowing. Next the class was able to create and sandblast a glass to keep, this little process demonstrated a very interesting technique done in the studio. Also saw the local glass blowers working in the studio which created a connection and understanding of the hard work and dedication put into glass blowing and art.

These pieces represented the historic glass work: 

Image Credit by Kacie Pierce

Image Credit by Kacie Pierce

Image Credit by Kacie Pierce 

 Next demonstrates the work of contemporary glass art:

Image Credit by Kacie Pierce

Image Credit by Kacie Pierce

Image Credit by Kacie Pierce

This week was a great learning experience, and my personal highlight was the Corning Museum of Glass! 

Unit next week! 

Kacie Pierce '21

Gillam, C, Week 2

Welcome back to week two of my blog everyone,


This week was full of more opportunities and experiences. We had several facilitator reports, a field trip to the Corning Museum of Glass, and a guest speaker. 

Having the chance to visit the Corning Museum of Glass was an unbelievable opportunity. When we first got to the museum, a tour guide met us off our bus and started to give us a tour. Throughout this tour we saw various glass pieces from all different cultures from thousands of years ago. 

Image Credit: Myself

Image Credit: Myself

These are just some of the many beautiful old glass pieces we were able to see throughout our tour. 


After having the chance to go through the museum, we then made our way into a studio where they were giving a hot glass demo. This was a very cool experience, as it is was my first hot glass demo. Throughout this demo, there was a lady on a microphone who explained all the various steps needed to create a glass sculpture. 

Image Credit: Myself

Image Credit: Myself

The guy in the picture to the right was rolling the hot glass into pre shaped metal. The glass blowing process takes a lot of time and experience. 

To end our wonderful day at the museum, we had the amazing opportunity to listen and speak with Robert C. Robert is the Chief Marketing Officer at the museum and he takes on a very important role everyday. Throughout his presentation he talked to us about the journey of the Corning Museum of Glass. Twenty years ago, no one really knew or went to this museum. Today, it is one of the top museums in the state of New York. Robert talked about how this museum became so successful. He stated that it took three steps, “Marketing, Visitation, Revenue.” As easy as this sounds, it was not that easy. This took lots of time and patience. Throughout the rest of his presentation he talked about certain key factors that led to the success of the museum. One of the things that made the museum so successful is the 2300 degree program. Robert C actually came up with this program and to this day it is still running. He ended his presentation by stating that today “All ages attend.” The museum brings in over half a million people a year. The museum has staff that puts on glass blowing shows on cruises, and all throughout the world.

"Come see glass, come see glass made, come make glass yourself." - Robert. C

Image Credit: Professor Wolfe

Throughout this weeks facilitator reports, the book Why We Play really caught my attention. The main idea of this book so far has been on athletes. The author, Yasmeen Sharara talks in depth about what it takes to consider yourself an athlete. Her definition of an athlete is, "Somebody with a body" (Sharara, 2017, pp.46). It doesn't matter if you're an Olympic swimmer or if you walk a mile everyday. If you have a body, you can consider yourself an athlete. After explaining what it means to be an athlete, Sharara then talked about how brand companies have well-known athletes represent their brands. Well-known companies such as Nike, need to have a reputable athletes so that they can sell their products to certain consumers. Having reputable athletes where certain brands really helps to advertise and sell products at a rapid rate. I really enjoyed reading this part of the book because I can relate myself to what she is explaining.

I can't wait to see what experiences this week will bring!

Thanks for reading,

Caroline Gillam

Endieveri, F, Week 2

Week Two of Entertainment, Media and Sports Marketing is over and we did a lot of great things this week that we wouldn't get to do in most other courses. This week we had a guest presenter, Paul B, from Corning Incorporated and we took a trip to Corning Museum of Glass to enjoy the museum as well as meet with Corning Museum of Glass marketer Robert C.

Paul B. is a member of Corning Inc's Intellectual Property counsel and came in to meet with us about what he does on Thursday May 3rd. He explained the different Copyright and Trademark laws and shared examples with us to help us in our studies.

The trip to the Corning Museum of Glass took place on Wednesday May 2nd. We got a tour of the different sections of the glass museum, Science, History, and Contemporary. After the tour my class sat down with the marketer of the museum who talked to us about how he markets the arts. One of the most interesting aspects from the presentation I found was the glass shows. He told us that they decided to take the glass blowing shows on the road when they became popular which became an effective way to market to people.

Thank you for reading

Cuffee, H, Week 2

Hello, this is Henry Cuffee III again, and welcome to week 2 of my blog discussion!

This week, we began our facilitator discussions and began discussing our three books for class. Our three books for class are The Definitive Guide to Entertainment Marketing by Al Lieberman and Patricia Esgate,  Entertainment Industry by Mark Vinet, and Why We Play: How Millennials Are Rewriting Sports Marketing by Yasmeen Sharara. From our readings, we talked about how people are beginning to obtain information using digital platforms, how copyright works and how to stay protected, and we talked about how the title sports marketing began and how people of this generation are causing marketers to change their marketing strategies. 

Corning Museum of Glass

Along with our discussions, we had a field trip and we met with some professionals to help talk about our three books. Our field trip this week was to the Corning Museum of Glass, where they make cool designs of glass and they had cool glass shows for the visitors of the museum. They also gave us a cool experience where we were able to sandblast our own cups and get to see what it is like to be a glass maker for a day. 

Robert C. talking about marketing schemes for the museum

While we were at the museum, we met with Robert C. and talked about how the Corning Museum of Glass is trying to promote themselves to the new wave of people of this generation. He talked about how the museum markets themselves to the visitors by having live shows on how the museum makes their glass, as well as having hands on experiences by allowing visitors the ability to make glass and setting up benches to let the visitors see what the glass makers do. This concept goes along with what we talked about in our Why We Play book, where millennials need to be able to feel connected or be motivated to try new things and do certain stuff nowadays. With the Corning Museum of Glass providing hands on activities, it allows consumers to feel motivated or begin to think that they can be just like the glass makers and begin to come to the museum more often, or get the word out there about this attraction. 

Dr. Paul B.

To wrap up our week, we were joined in the classroom by Dr. Paul B. to talk to us about copyright and give us a little insight on how everything worked. Dr. Paul B. talked about how many originators of a body of work has the protection to all of their hard work. People also need to make sure that they have the right legal teams to make sure that all originators are getting all the money they can get. The topics we discussed related to our Entertainment Industry book about how artists can make sure that all of their work is protected so that way it cannot be copied or taken advantage of. 

In conclusion, we talked about the importance of connecting with the right people, as well as trying to figure out new ways to communicate and market to the new generation of people. 


Until next time,
Henry Cuffee III 

Mattice, J

Welcome back for the second week in Term III. For this week in Entertainment Media and Sports Marketing we visited the Corning Museum of Glass, had a great guest speaker, and watched our classmates facilitate for the assigned readings.


At the Corning Museum of Glass we started off the day with a tour and learning about the history of glass making. We were able to see first hand what the glass looked back then and we had a tour guide explain the process of making glass.

Next we went to the glass studio where we were able to watch people make glass and we were able to hear how they market the shops. It was interesting how people can rent out those spaces and make glass on their own.

Photo taken by Professor Wofle

We also were able to watch a live glassblowing show. It was cool to watch someone do this live and at the end of the show they gave away a piece of glass for free.

In class we had a Paul Burke come in as a guest speaker. He was a fantastic guest speaker who helped educate us on IP and copyright laws. His presentation tied into one of the class books Entertainment Industry by Mark Vinet

Photo taken by Professor Wolfe

-Thank you for reading

Stamp, B, Week 2

Welcome back for my second entry for my Term 3 blog. 

The second week of this course was incredible. We visited the Corning Museum of Glass, had several guest speakers, and some of us presented our facilitator presentations. 

On the first two days of this week we had several people present their present on their assigned readings from the books The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World by Al Lieberman and Patricia Estate, Entertainment Industry: The Business of Music, Books, Movies, T.V., Radio, Internet, Video Games, Theater, Fashion, Sports, Art, Merchandising, Copyright, Trademarks, and Contracts by Mark Vinet, and Why We Play: How Millennials Are Rewriting Sports Marketing by Yasmeen Sharara. These presentations provided a lot of insight into entertainment marketing and intellectual property law. 

On Wednesday, the class went on our first field-trip to the Corning Museum of Glass. First we were taken on a tour through the museum's 14,000+ piece collection of historic glass artifacts, some of which were over 3,000 years old. 

Photo credit: Myself

 

Photo Credit: Myself

We then watched a live glassblowing show. It was incredible to watch the artists heat, spin, and blow molten glass. 

Photo Credit: Myself

We then were able to explore the sprawling museum gift shop. The shop offered many products produced by Corning Incorporated, as well as pieces created by glass blowing artists. 

We were then treated to a presentation by the museum's marketing officer Robert C. He described marketing strategies that allowed the Corning Museum of Glass to become the third most visited tourist attraction in New York. 

Photo Credit: Myself 

After the presentation, we were allowed to explore the "science" portion of the collection. This area included  many demonstrations, conceptual exhibits, and a huge broken telescope lens. There was also a periscope that protrudes through the roof of the building, allowing guests to view the surrounding city of Corning, New York. I was actually able to take pictures through it with my iPhone. 

Photo Credit: Myself

We also had an intellectual property attorney for Corning Incorporated speak about managing brand trademarks and copyrights. One of the highlights of the discussion was the story of him legally seizing a warehouse full of counterfeit luxury sunglasses and having them crushed with a steamroller. 

Photo Credit: Myself

Rosen, A, Week 2

Hello everyone and welcome to my second blog post for MKT 3915, Entertainment, Media, and Sports Marketing: An Experiential Learning Experience!

Our second week of class was full of new and interesting learning experiences. With our assigned readings for the week focusing on copyright and patent law in the sports and entertainment industry, Professor Wolfe brought in a guest speaker, Paul B, who specializes in intellectual property law. Paul B. has been working in intellectual property law for over 30 years and has, in his own words, "seen it all." He had an extremely informative presentation for us that was not only easy to follow but was extremely interesting as well. Since our class is mostly comprised of athletes or students interested in sports, Paul B. spoke at length about how important copyright and trademark are in the world of sports. We had a class discussion about a couple of sports-related IP cases and I came away from our conversation with a greater appreciation for the rigorous process teams and companies go through every year to protect their business.

Image Credit: Professor Wolfe

Before we listened to Paul B's presentation, we took a trip to the local Corning Museum of Glass. Although I've heard amazing things about the museum, this was my first visit and I was extremely impressed. I think it's admittedly hard for college-aged students to get excited about spending a day at a museum, but the Corning Museum of Glass is vastly different from any other I've visited. It's certainly geared toward a younger audience, and that was confirmed in our talk with Robert C. after our tour. Robert C. talked to us about the trials and tribulations the museum faced a number of years ago in trying to get people to the museum. He graduated with a degree in art but found his way into marketing, and like he said, "I've been here ever since!" Marketing is a challenge for almost every brand and company, and we saw that firsthand in Robert C's presentation. I was really impressed with some of the ideas and tactics Robert's used, especially letting kids under 17 in for free, to get more people in the door in Corning. I really enjoyed the glass artwork throughout the museum and took some pictures of my favorite works, which you can see below! 

Image Credit: Myself

Image Credit: Myself

Image Credit: Myself

Image Credit: Myself

Finally, we had three full days of book club facilitations. Six classmates had to make a presentation, as well as a handout, based on their assigned readings in each of our three textbooks to present to the class. I was really impressed with every single presentation, and I even picked up a couple ideas for my own presentation. My favorite part of the facilitations was the class discussions that arose from each presentation. I really enjoyed hearing different points of view on some of the interesting discussion questions, such as whether music artists should have agents.

I'm really looking forward to our third week of class, as we have three experinital learning experiences on tap, as well as an off day! Be sure to tune in next Monday for my recap!

Smith, B, Week 2

Hello everybody and welcome to my week 2 blog! This week we had another week of great experiences from guest speakers, class facilitators, and we even got to go to the Corning Museum of glass.

While at the museum we saw many amazing glass creations, i also learned that this museum is a huge hot spot for tourists in the state of New York which i did not know before. Along with that, we got to see a glass show, and we also had the pleasure of meeting and getting the chance to talk to Rob C. He gave us the in and outs of marketing for the Corning museum of glass and even told us some cool stories. To me the most interesting thing he talked to us about was getting the Corning glass show put on a cruise. They came up with a new design where fire wasn't used and the glass show since then has been on this cruise full-time.

Image credit: Professor Wolfe

On Thursday, Paul B came to speak with us about trademarks and patents. This was very interesting learning about laws within companies and brands territories. Prior to this I had heard of trademarks but did not know what they actually were. After this presentation by Paul B, I came to understand that a trademark is, it is defined as a name, symbol, or device that a person has used to distinguish his or her goods, or including a unique product. Along with learning about trademarks, Paul talked to us about many copyright and more trademark laws. All of this was very useful information that I had not known prior to this. 

With that being said, each week so far has been full of very amazing experiences and opportunities to learn. I am very excited for the weeks to come and what they will bring.

Olsen, M, Week 2

Welcome back for week 2!

This week we had facilitator reports on the readings, a guest speaker, and a field trip. 

The guest speaker that we had the honor of having him come speak with us was Paul B., J.D., Intellectual Property Counsel. Within his presentation he taught us briefly about Trademarks, Entertainment and Copyright Laws, and the different factors that go along with each. What I found to be very fascinating that Paul B. said was that at Corning, they wanted to use a 30 second clip of the song, “Move it Move it,” from the movie Madagascar for an internal presentation and they had to pay $25,000 for it! I thought that was baffling because it was never going to be shown to the public and it was only 30 seconds! 

   “You have to claim it as yours, or someone else will take it!” – Paul Burke

The field trip that we went on was to the Corning Museum of Glass! We started off this trip with having a quick tour through the "35 Centuries Of Glass Galleries" where we saw such beautiful pieces of glass from centuries ago! 

Image Credit: Myself

After, we went to a hot glass demo where we watched a live narrated glassblowing demonstration which was absolutely incredible! We watched the master glassmaker take glowing gobs of molten glass on the end of a pipe and skillfully shape it into a beautiful masterpiece. After that we proceeded with our tour of the museum and we saw the "Contemporary Glass Gallery." Within this gallery there were very modern and abstract sculptures made from glass. I found these sculptures to be very appealing to me because they were very modern and unique. Next, we were able to decorate a glass that was then sandblasted as a gift to take home! That was very enjoyable because we got a little souvenir to take home with us!

Image Credit: Myself

At the end of our trip, we spoke with Mr. Robert C. who is the Senior Director of Creative Strategy and Visitor Engagement. In his presentation, he spoke to us about what Corning Museum has done over the years to keep visitors coming. He spoke about how there was a steady decline in visitation over 20 years and how the museum went under a massive 5 year renovation but that did not change any of their numbers. However, they started a program called 2300°, which drastically helped to deliver the numbers they needed and to reshape the perception of the museum! I really enjoyed this field trip and I feel extremely lucky that I was able to attend and learn such valuable information.

Image Credit: Professor Wolfe

During the week in class, we had students who spoke about their assigned readings from the three books. The most interesting part of the whole week from the readings in my opinion was when we spoke about marketing a movie. Within the book, The Definitive Guide to Entertainment Marketing, by Lieberman and Esgate, pages 51-63 the student's discussion question was "Can there ever be too much marketing or advertising for a movie?" I found this to be an interesting point because I have encountered instances where some movie's previews reveal too much information (all of the good parts) and have commercials and ads constantly. On the other hand, I have also seen movies that barely have any advertising and are "Playing Now" but I had no clue they were even "Coming Soon, to a Theater Near You!"

I can't wait for this upcoming week and the rest of this term!

Thanks for reading,

Marissa Olsen :)