David K. WEEK 5

Hello everyone! This is my last blog for the course. This class has been filled with so many interesting learning experiences. It really has made me excited to continue with marketing! Monday and Tuesday were relaxing days Mr. Hurdle came in and discussed communications and marketing. Matthew Hufnagel returned to talk more about the arena business and how he gets shows. Both presenters were very nice and I was able to learn valuable information that relates to marketing for the future. On Thursday we went to the first day of the 2300 degrees festival at the Corning Museum of Glass. It was very cool to see all of the people from all over who attended the event. Throughout the week Jacob, Jameson, Frank and I worked on our case project. We worked diligently and I thought our final work was very good. This course was awesome and I am so glad that I enrolled in it! Thank you Professor Wolfe for the amazing learning experiences! Below are some awesome pictures that include Watkins Glen International, Manhattan, and Food and Sports in Buffalo, NY!

David K. WEEK 4

Welcome to week 4 of my blog! The week started with several facilitators to begin to wrap up the three books for the course. After that there were three exciting and experiential learning experiences! It began with a trip to Community Broadcasters located in Elmira! They run several radio stations locally. I never knew how much marketing goes into the radio and it was very interesting! Once again, this experience has widened my view on marketing. The process of getting companies to advertise within their stations is very complex but he did a very good job in explaining it.

The next highlight was visiting WETM-TV in Elmira, New York! It is a local television station, and an NBC affiliate. They have recieved many awards as a television station, and it was very cool to see how a smaller station operates. Compared the the NBC studios in New York city. They had similar rooms and areas of business. We got to look behind the scenes and even go onto the green screen.

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The next highlight was visiting Tioga Downs Casino and Resort. The casino business is very interesting and relies heavily on marketing. Tioga Downs has so many events going on all the time and it is important for the marketing team to stay on top, in order to bring in more people! It was also very cool to hear that the owner cares a lot about the community, as well as family. So, they do a lot of family oriented events to keep it welcoming and fresh! This was a very cool experience and I hope to go back!

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David K week 3

Welcome to week 3 of my blog. This week was filled with great experiential learning experiences and learning opportunities. The first highlight of the week was visiting Big Spaceship in Brooklyn, New York. They are an independent advertising firm that works with major companies and helps them promote and market to consumers. We met with and Elmira College alumni which was very cool to know that they truly are everywhere. Big Spaceship was very cool and different from most advertising firms in the city, but it was very helpful to see how a smaller company uses marketing and other business strategies! After that we headed to Manhattan!

In Manhattan we went to Rockefellar Plaza, which is where the headquarters of NBC stands. This was a very cool experience by being inside one of the biggest media and communications company. We got to see working studios where they hold live television shows like Seth Meyers. They took us behind the scenes as well to see the control rooms which was very cool to be able to see. The coolest part was that people were working during our tour. After NBC studios we were able to walk around the city for some time, it was very busy and crowded!

The next highlight of the week was traveling to Rochester, New York where we went to Tipping Point Communications another advertising and marketing firm. It was not as laid back as Big Spaceship but they were very welcoming! It was interesting to see how a company of that size work. We met with one of the owning partners of the business and she gave  very good advice. We also spoke with Todd who is the head of social media marketing for tipping point and he was very cool. Social media is growing and businesses need to utilize it for them to keep up because more and more people are connected with it!

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After our visit to Rochester we continued up to Buffalo, New York (it was cold) and went arrived at Key Bank Arena home of the Buffalo Sabres, and the Buffalo Bandits. They also hold major events and concerts! This was one of the coolest experiences being able to get an inside look on sports marketing. They mentioned how the Sabres had a tough year, so they needed to execute different and strategic ways to market the team! This was the highlight of my week! It got me a lot more interested in sports marketing! Before we headed home we make a quick stop to Canandaigua athe the newly transformed New York Kitchen. They had free sandwhiches and they very so good, I ate three of them!

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David K. Week 2

Hello all welcome to week 2 of my blog! This week was full of exciting and interesting events. We had guest presenters, field trips, and facilitators throughout the week. The first highlight of the week that I will discuss was Mr. Paul Burke's presentation. He is from Corning Incorporated and he is a senior IP counsel in their law department. He talked about important aspects that are including in the marketing aspect of a major company like Corning Incorporated. For example, when they need to advertise a new product it costs a lot of money due to the trademarks, and copyrights. These topics are discussed heavily throughout Mark Vinet's Entertainment Industry. His presentation was very interesting and he mentioned some events that related to sports markering which was very cool. Next, I will talk about my experience at the Corning Museum of Glass!


I was very excited for this field trip, because I have never been to this world renowned museum. We got to speak to Robery Cassetti who is one of the head marketers for the museum, and head of visitor engagement. He talked about consumer behavior strategies and how the museum implements them to bring in more people. Mr. Cassetti mentioned how it took a long time before the museum got widely popular and it took creative, and out of the box thinking before they saw a rise in numbers. Personally I find musems very interesting especially the marketing aspect because they have so many other things to compete with. Mr. Cassetti also mentioned how the museum became more kid friendly which was a very strategic marketing practice. Overall, this week was very fun and I cannot wait for the other presenters and field trips. My favorite part of the week was visiting the museum and seeing the glass blowing exibition!

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