Monday, May 28, 2018

Pierce, Kacie, Week 5

Hello bloggers! This past week was the last week of our class, crazy how quick it went by. Just to wrap up the past weeks and this week, I am doing one last blog to give a closing to this eye-opening class. 

On Monday, May 21st, we had guest speaker Mr. Philip Hurdle come in and then on Tuesday May 22nd, Mr. Matthew Hufnagel was kind enough to come back and speak. Both of these presentations were more of a relaxed and Q&A situation. This was very interesting because both of the guest presenters gave their life experiences and professional opinions. By gaining that side of information, it allows for me to gain what we are learning in the class and apply that to what actual professionals are doing.  
Image Credit by Kacie Pierce
We then were lucky enough to be invited to the Corning Museum of Glass 2300 degrees event. Here there was food and drinks, along with free touring of the museum and a glass show to demonstrate the art of making glass. 
Image Credit by Kacie Pierce
On days that we did not have class, were dedicated to working on our case presentation project. This was a project that each group was given a case study and have to identify the problem and give solutions. My group consisted of Caroline Gilliam, Marissa Olsen, and Kyra McDonald. We discussed on how Nike could expand on their marketing plan to reach a more wider demographic. Below is a video that we created to demonstrate a marketing plan Nike could do by pairing with GE. 
 

For now I am signing off! Thank you for this great term and hope all is well in the future! 

Kacie Pierce '21


Sunday, May 27, 2018

Jerolman, M. Week 5

Hello bloggers welcome to my final blog this term!!! 
We had a wonderful last week working on our projects, talking to guest speakers and celebrating at corning glass museum. For my last blog I just wanted to post some pictures instead of reading so much!

On Monday we had guest speaker Philip Hurdle, who is a retired professor from Elmira College. He came and talked about content marketing and what makes it so important.


On Thursday we went and celebrated our class at corning glass museum and got to see how absolutely beautiful it is and how they melt glass! 




I loved this class and wouldn't change anything about it!!!
-Maddy J


Melvin, K, Week 5

Hi all, welcome to my final blog post ever for MKT3915! This term flew by with all of the field trips that we took as a class!

For our final week we had 2 guest speakers come in and speak to us. Philip H. started off the week. He is a former professor at Elmira college. He spoke about content marketing. A couple important things he touched base on was:

  • Traditional marketing now less and less effective. Read newspapers & magazines? Watch Network TV?
  • “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience-and, ultimately, to drive profitable customer action”

On Tuesday we had a Mr. Huffnagle come back and talk more to us about his success. He showed us a spread sheet on how he books shows and concerts.

To end to class, we headed to Corning Museum of Glass for a celebration. Here there was a lovely event that was taking place that offered many different forms of marketing. The company strategically placed food and drinks in different areas of the museum to encourage visitors to explore the different parts.
Photos taken by me
Thank you for viewing and keeping up with my weekly blogs hope you enjoyed!!

Saturday, May 26, 2018

Hertto T, Corning Museum Of Glass, Week 5

WOW! The term is over! That was so fast, full of fun adventures and school work and some time with friends. Overall was a great term and the last day we went to the Corning Museum of Glass to celebrate. They were hosting one of the annual events, 2300 degrees. The event was a wonderful time. Again, another place that I have not been to. I had a blast, and loved seeing glass making. I could seriously watch that for hours. Not to mention, the chicken sandwich was to die for! The jewelry and beautiful glass pieces were so fun to see. Some pieces of glass were by a famous Finnish glass maker so that was very heart warming to see, as I am from Finland. I look forward to going back sometime next year again!
Corning Museum of Glass. SO MODERN!

Hertto, T. Tioga Downs Casino, Week 4, WETM-TV

As a hospitality major going to the Tioga Downs Casino was pretty cool and informative. It was fun to see how their hotel operates as well as the other functions that they provide. It is always important to see the way that other companies operate and look for potential take aways along with things that you might change. I loved speaking with the marketing team and listening to their feedback as well. I look forward to possibly going to the Casino part too! Well, when I turn 21...

Tioga Downs Casino

WETM-TV broadcasting was pretty cool too! It was cool to see the stage that news broadcasters sit at and tell the news. The green screen was of course my favorite part. It was fun to goof around on it and pretend that you are on tv, I wish I wore green! I was told that if I did only my face would show, that would have been hilarious. That may have been a once in a lifetime experience, at least for now. I have never thought that I would be inside a station like that so I am very thankful of the opportunity that I was given!

Hertto, T. New York City, Week 3, Watkins Glen International

This week was crazy! In a good way...

My class went all over New York, to places that I have never been.

Me in NYC!





We visited NBC which was unreal to see all of the stages and where the magic happens. I have never been there before so I loved that we had two hours after the events to walk around and explore. I was unfortunately on crutches due to a fractured ankle so I jumped around a little slower than everyone but it was still and extremely memorable time. I learned a lot from this trip and I cannot wait to hopefully get the opportunity to visit again!



















Friday, that same week the class also went to Watkins Glenn International which is a racetrack in Watkins Glenn. I am a little embarrassed to say that I have never been to that race track and actually have not even heard of it. Therefore I am incredibly thankful that I got the opportunity to go and see all the unreal race cars there. Ever since I was little I have always wanted to be a race car driver so this was incredible. 

Friday, May 25, 2018

Mattice, J

Hello and welcome to my last term III blog. During our fourth week of this course we had a multiple presenters, and a couple of class trips.

Monday we started out with 3 in-class facilitators. They did a fantastic job of helping us understand the assigned readings. It was a good start to went ended up being a very eventful week

Tuesday we went to Community Broadcasters where we were able to get a tour of the radio station. We were also given a presentation which helped describe how they market and get companies to advertise through their stations.

Photo taken by Professor Wolfe
 Wednesday we had another field trip, this time to WETM-TV in Elmira. There we were also given a behind the scenes tour. We also were able to hear about how companies buy advertisement slots, and what the company has to do if there is overlap with commercials. Another thing we found out is how the station has to bump things back or to another day if something runs over.
Photo taken by Professor Wolfe
Thursday we went to the Tioga Downs Casino. It was a wonderful experience and we were able to find out how a Casino is run from a marketing standpoint. It was interesting to hear how they make sure to use the entire property. I also liked how the owner makes sure to give back to the community. 
Photo taken by Professor Wolfe
We wrapped up Friday with our final facilitators. It was a good day to end the week as it helped tie everything we did throughout the week back to the marketing class. The facilitators also allowed for us to discuss all of the books and expand on the ideas in them.



Thursday, May 24, 2018

Stamp, B., Week 5, Bonus Blog Post

I have decided an additional bonus blog post!
This Term-3 class has been an incredibly enriching experience. If I hadn't enrolled in this class, I would have never been exposed to entertainment marketing environments such as casinos or professional sports teams. I am very thankful that professor Wolfe gave us this opportunity. 

In the final week of the class, we had two guest speakers. One was a former Elmira College marketing professor and the other was an event promoter that had spoken earlier in the term. This time the sports promoter had a very candid discussion about how to become prosperous in life and gave us several tips on real estate investing. Additionally, expressed his feelings on what he considers to good or bad debt. 

I have grown a lot as a person during my time here at Elmira and this class has contributed to that. 

-Brian Stamp

Smith, B, Week 4

Hello and welcome back to my fourth blog! What an exciting week of class we had this past week. With 7 facilitators total and 3 more field trips.

Monday, we had 3 facilitators, who all did an awesome job of covering their sections in all 3 of the books. Leaving us with a lot of valuable information.

Tuesday we had the pleasure of going to Community Broadcasters right here in Elmira. Here we learned about how radio stations work, what they do to really give their stations an edge over their competitors, and we even got a tour of the building and got to see the broadcasting rooms which was pretty neat.
Image taken by Professor Wolfe
The next day we another awesome trip as our class got to go to WETM-TV. This was very cool being able to learn about the local news and what they do. They actually do a lot for local businesses as well by opening the public up to the their businesses. We got a tour of their workplace and even got to go on their news set and see the green screen and how that works which was very fun.

Thursday, we went to Tioga Downs Casino. I had never been to a casino before this, so it was pretty cool to me seeing how extravagant and vibrant everything was there. There was so much to the casino that went into it to make it an attractive place to go. Many of the events they do there sounded very fun and it seemed they had specific events just for certain target markets like age groups. Overall the casino was awesome and all the people who talked to us there were very nice and had a lot of useful information for us! 
Image taken by Professor Wolfe
We finished off the week with 4 facilitators including myself. I believe my classmates and I all did a very good job covering what we were supposed and did a good job finishing off the year as the last facilitators.


Wednesday, May 23, 2018

Cuffee, H, Week 4

Welcome to Week 4!
This week, we had lots of student presenters and we had 3 field trips. 

To begin our week, we had 3 presenters in class. One section that I enjoyed the most was section in our "Why We Play" book that talked about how the Olympics can be used as a great marketing place for marketers to get their name out there. The book states, "The Olympics are a multi-billion dollar industry for marketers. It is a huge opportunity for companies to get face value and face time with potential customers, or acquire new customers through new sponsorship deals with athletes" (Sharara, 2017, pp. 103-104). I thought this was interesting because of the impact that a Tide Olympics commercial had on me about 6 years ago. They had a commercial where they were playing Justin Bieber and they had notable athletes talking about their mothers and how their mothers were very impactful in their success. 
On Wednesday, we met with Lisa S, the Integrated Digital Specialist at WETM-TV. WETM-TV is the NBC-Affiliate in the Elmira area. While we were here, we talked about the process of how many companies can buy slots and can have their commercials aired on their television network. We also got a tour of the control rooms, where they make sure that people can see and hear the television programs and we also got the chance to check out the green screen where meteorologists give the weather reports!
On Thursday, we went to Tioga Downs Resort and Casino. Tioga Downs is receiving lots of money from Governor Cuomo, and they have many slot machines and other entertainment for their guests. With their fancy hotel rooms, reasonable priced buffet, and variety of live entertainment, Tioga Downs uses lots of social media marketing to get their company advertised throughout the State of New York. Along with social media, they hand out lots of pamphlets and brochures, and places these print versions of marketing around neighboring stores. 
On Friday, we had our last 3 students present in class. One thing that was discussed in our class that really stuck out to me was the quote in our "Why We Play" book that talked about Tom Brady. The quote was "Tom Brady is not an athlete by success - he worked extremely hard to get where he is today" (Sharara, 2017, pp 50-51). I like this quote because it shows that hard work beats talent when talent fails to work hard. Tom Brady was drafted 199th overall in the NFL Draft and now he is the best quarterback in the NFL. I can relate to this quote because my freshman year I was cut from the college basketball team. However, I proved my coach wrong that I deserved to play college basketball. Now, just this past season for my junior year, I was the team's leading scorer, rebounder, and shot blocker. 

I had a blast this past week in this class, now there's only one more week until it's time for summer!

Until next week, 
Henry Cuffee III '19





Tuesday, May 22, 2018

Gillam, C, Week 4

Welcome back to week 4 everyone! 

Can't believe this will be my last blog for entertainment, media, & sports marketing. The past four weeks have flown by!

Week four has been filled with lots of experiential learning experiences. We went on three field trips and had seven presenters. 

Picture Credit: Myself

To start our week off, we had the chance to visit Community Broadcasters here in Elmira. We had the opportunity to meet with Bruce, who oversees the sales department. He gave us a presentation on radio marketing and what he does on a daily basis. Bruce stated that there are three important steps when having a company sign with Community Broadcasters: this includes sending “warm letters,” phone calls and then end with a walk into your clients offices. Community Broadcasters has five radio stations: Wink 106, Wingz 104.9, The Wolf 100.9, WWLZ 101.3/820, and classic country 1490. They are the top radio studio in the Twin Tiers. They nearly double the next closest group in the rankings.

Picture Credit: Myself



“Your clients success is your success.” - Bruce

Picture credit: Myself
On Wednesday we had the opportunity to visit the WETM-TV station. WETM-TV is located in Elmira and they have over 200 channels throughout the country. When we first arrived we met a lady named Lisa and she gave us a tour of WETM. First, she brought us the to the sales department section and she explained what exactly they are responsible for. The sales department people travel to various places, selling commercials to companies. We then made our way to the controlling room. Throughout our time in here, Lisa discussed what the various computers and controlling keys are for and what the director is responsible for. Our final stop on our tour was the studio room. This is where they record the news everyday. Lisa was even nice enough to show us the green screen and how the meteorologist needs to know certain techniques when being filmed.

"The ultimate goal is to make clients happy with the commercials we create." - Lisa

To end our week, we had three people facilitate on Friday. Throughout the presentations we learned about the theater industry, the global entertainment marketplace, how people can doubt your abilities (EX: Tom Brady), today’s world and the impact entertainment has had on us, travel/tourism, resorts/technology, and lastly Under Armour’s “I will what I want campaign.” All four presenters did a great job today facilitating today.

This week was filled with many experiential learning experiences! I have throughly enjoyed this class and writing a blog each week helped to make this class so special!





Monday, May 21, 2018

Stamp, B., Week 4

Welcome to the last installment of my term 3 blog! 
On the forth week of our Media, Entertainment, and Sports Marketing class we journeyed to Community Broadcasters LLC., WETM 18 News, and Tioga Downs Casino Resort. 

At Community Broadcasters LLC. the class was able to tour a regional radio station. The sales manager of the organization described the methods used to explain the value of radio marketing to clients. 
Photo Credit: Myself

We were even able to see some of the studios!

On Wednesday, we went to WETM 18 News in Elmira, New York. We actually walked all the way there from campus. Once we arrived, we were educated on the sales side of television broadcasting. It was learned that television broadcast companies such as WETM live and die by their ratings, because that is the metric used to determine the cost of advertising. 
Photo Credit: Myself





Our last big field trip occurred on May 17th at Tioga Downs Casino Resort. There we met with the marketing team who described the tactics that they use to attain customers. The facility was massive and luxurious. It was incredible to learn how the company manages the casino floor, multiple restaurants, and a large horse racing track. 


Photo Credit: Myself

The casino brands itself as the "gateway to the Finger Lakes". As a result, they have integrated Finger  Lakes wine, blown glass from Corning, and even a map of the Finger Lakes region into the motif.

Photo Credit: Myself

Brian Stamp signing off....





Serrano, J, Week 4

Hello it's me again, and this week our class we had gone to Community Broadcasters, WETM-TV and Tioga Downs Casino, and in all these places we had gotten to see how marketing strategies are utilized from different angels. Yet everyone seems to have similar issues with trying to reach a younger audience. At these three places we had seen these techniques in effect and there all unique to there specific company.

At Tioga Downs Casino there technique was to send out free plays to get people in the door, they have done similar things with events designed to get people through the door so they can start spending money. Its all about getting heads in the door to help improve money, marketing is how this is done through there resort and restaurants as well as the horse races this is all different areas of revenue that helps them bring money in. I thought this was an amazing trip to go on to see that there are many different factors and different ways to market something.

McDonald, K, Week 4

Hello and welcome back to my blog for the fourth week! Thank you so much for tuning in every week to hear about our adventures. Last week was another busy one with three different experiential learning trips here locally around the Southern Tier. On Tuesday we ventured a little north of campus and visited Community Broadcasters, LLC. On Wednesday we walked south of campus to WETM TV. And on Thursday we took a bus over to Nichols, New York to visit Tioga Downs Casino Resort. We finished the week by hearing from a few facilitators about our course books on Friday. This week concluded our experiential learning trips except for a end of year celebration we will be attending at the Corning Museum of Glass this Thursday, but that's for next week's blog!

Image Taken by Kyra McDonald

Our first stop this week was at Community Broadcasters, LLC which is home to several of the local radio stations such as 100.9 The Wolf and Wink 106. We learned about their marketing processes from Bruce S. who works in the sales department there. We were also given a tour and were able to see the studios in which the radio shows are recorded. This trip was particularly interesting for me because radio is not something people really think about as marketing-heavy, but it clearly is and it was fun to learn about it in that way. When we walked down to WETM TV the next day, it was another day focused on media marketing. We were again given a tour and we talked with Lisa about how WETM TV makes money which is solely from selling advertisements. This means the sales department is extremely important and they have to do their job in order for the whole company to run smoothly. Although I do not watch WETM TV and their news, I watch many other TV channels, so again it was interesting to learn about the marketing side of something that I watch almost everyday, TV.

Image Taken by Kyra McDonald

Image Taken by Kyra McDonald
Our final experiential learning trip for the week was over at Tioga Downs Casino Resort. Although we weren't allowed on the Casino floor, it was still a very cool trip. We met with a number of people that work in marketing and human resources at the Casino Resort. Christina L. and Jim W. met with us and talked to us about marketing, and after them, Michelle J. and Karen S. came in and spoke with us about their work on the HR side of things. After the talks, we were shown around the facilities, including out near the horse race track. It was interesting to learn about how the Casino has turned itself into a Resort and is hoping to bring in customers from both in and out of town as they market themselves as a "gateway to the finger lakes." 

Image Taken by Kyra McDonald
The week ended by hearing from several facilitators as we finished the last few sections of our course books. These sections focused on sports marketing, sponsorships, entertainment marketing, theater, travel and tourism, fashion, art, and merchandising. They were all interesting and each different part gave a good look at all the different parts of this course. We have covered everything from theater and performing arts marketing to sports marketing and ad campaigns. These books have allowed us to deepen our understanding of these topics in a way we wouldn't be able to solely with lectures and field trips. 

This week was another great one in the life of an Entertainment, Media, and Sports Marketing student. The readings aligned well with our experiential learning trips and it made them that much more exciting and informative. I am grateful for the opportunities I have been given through this course, and I can't wait to see how we finish the term off next week. See ya then! Ciao!

Rosen, A, Week 4



Hello everyone and welcome to my fourth blog post for MKT 3915, Entertainment, Media, and Sports Marketing: An Experiential Learning Experience!

With week four now over, we've entered the final stretch in the 2017-2018 school year! There's only one more week until school's (finally) over and I couldn't be more excited. We took our final three field trips for the term in week four but first, I presented my book club readings on Monday.

I've really enjoyed all of my classmate's presentations and tried to incorporate techniques they used in my own presentation! I covered all three of our textbooks and even had three informative videos for the class to watch. I began my presentation talking about myself, something I'm not very comfortable doing, but it went well and it was smooth sailing from there on. I really enjoyed hearing what my classmates thought about the controversial topic of NCAA athletes being paid. It was one of my discussion questions and we heard a lot of really good points on both sides of the spectrum. 

Our first trip of the week came on Tuesday, when we visited Community Broadcasters and spoke with Bruce S. Although Community Broadcasters is in the radio business, Bruce told us that what they do is a lot more than just radio. The company also does work in the online and social media space for cause and sports advertisements. After listening to Bruce's presentation, we got a tour of the facility, which was smaller than I would've imagined for a radio company. 

On Wednesday we walked over to channel 18 WETM news located in Elmira. We were hosted by Lisa S, who gave us an expansive tour and really shared her knowledge with us all. Lisa has been in the TV business for decades and had valuable information for us in many different facets of the company. My favorite part was when we got up to the writer's room since I'm currently employed as a writer and this directly correlated with one of my passions. The desk space was pretty small and it didn't seem all that glamorous, confirming my thoughts on not pursuing a journalism job full time after school. We were taken to the studio and got to test out the green screen used by the meteorologist for weather reporting! Lisa told us that meteorologists need to graduate with a degree in meteorology in order to be referred to as a meteorologist. 

Image Credit: Myself


Image Credit: Myself


We took our final trip of the term Thursday to Tioga Downs Casino! Although it's admittedly not a great hobby to have, I've always been fascinated with gambling and enjoy visiting the Casino every once in a while. I've been to Tioga Downs in the past, as my dad likes to stop by on our way up to school and back, so I kind of knew what to expect. I thought it was one of our best appointments, if not the best, of the term. I really learned a lot in our two hours at Tioga and was impressed with the preparedness of the staff that presented to us. Our entire class was really focused the entire time and asked a couple of really good questions. My favorite part of the trip was definitely seeing the suite in the hotel, which you don't get to see every day! 

Image Credit: Myself


Image Credit: Myself


Image Credit: Myself


Four weeks have gone by so fast, it's almost hard to believe! With only one week remaining in the course, we'll be tasked with preparing a case to present on Friday before we leave for summer break! I can't wait to get to work and wrap up this course, as I have a fun summer planned ahead that I'm eagerly awaiting!




Pierce, K, Week 4

Hey bloggers! Almost done with the term, it is crazy how fast the year went by. Another exciting week for our class. The week was filled with much adventure and learning experiences.

Beginning with our experiential learning experiences, the week started off by going to Community Broadcasters, right in Elmira. During the presentation I learned there is a whole media outlet that I have never known before right in Elmira. Community Broadcasters is more than just radio, they produce short and long term multimedia marketing strategies through broadcast radio, and print and digital entertainment. The company also produces and markets 30 minuet local broadcast radio business infomercials along with full market analysis, this is important for Community Broadcasters to take advantage of due to “93% of U.S. adults 18 and older listen to radio every week—more than those watching television or using a smartphone, TV connected device, tablet or PC” (How America Listens, 2018).
Image Credit by Kacie Pierce 
Next, on Wednesday we again stayed local and continued with the theme of entertainment media and visited WETM TV. Ms. Lisa began our tour by taking us into the sales area. Here she discussed the foundation and main goal of the company to make a profit. They accomplish that by selling commercials. These commercials range from large, nation-wide businesses all the way down to local. In order to understand the demographics of the surrounding area, WETM uses a program called Nielsen, “a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide” (Nielsen, 2018). It is important to understand the surrounding data “Audience measurement is critical to the advertiser since they want to know the size and characteristics of the audience they are reaching when they buy time on a particular program. Audience size and composition are important to the network or station as these figures determine the amount they can charge for commercial viewing time. Programming decisions are made on the basis of audience size and composition” (Belch & Belch, 2017). 
Image Credit by Kacie Pierce 


Image Credit by Kacie Pierce 
The last but not least trip we made this week and the end of the term was to Tioga Downs Casino Resort! To understand the casino, I learned that is was originally a horse track race until 2005, when Mr. Jeff Gural bought it and on June 9th of 2006 Tioga Downs Casino opened offering harness racing, simulcast betting, and over 800 video lottery terminals. Then in 2016 Tioga become a full blown casino and then the following year, a hotel was added creating the Tioga Downs Resort, “The U.S. casino market has grown from $66 billion in revenue before the recession to more than $71 billion last year, according to data from the compiled by the Center for Gaming Research at the University of Nevada Las Vegas” (Cooper, 2016). The casino industry is growing, and is a key section in the entertainment marketing industry. 
Image Credit by Kacie Pierce

Image Credit by Kacie Pierce 
To end the week we had four people present on the readings that further talked about marketing in the entertainment industry. This week was full of fun and great learning experiences and I am glad that I was able to experience all of them!! 


Until next week! 
Kacie Pierce '21



Olsen, M, Week 4

Welcome back for Week 4!

This week we had students present on their readings and 3 field trips!

To start off our week, we had 3 students present on their readings from the three books. What I found to be most interesting from this weeks reading is from The Definitive Guide to Entertainment Marketing by Lieberman and Esgate pages 178-192. What was most interesting from this section is how gaming is so popular in today's day and age across all ages and genders. It is stated that “eighty percent of the ten top-grossing iPhone apps in America-and 85% of the top 20- are now free” and that this is because of those individuals making in game purchases which is where they make their money (Lieberman & Esgate, 2014, p. 181). I have a few friends that have spent a significant amount of money on games such as Candy Crush, Pokemon Go, and Kim Kardashian: Hollywood all free to play, but when they get stuck or want something they spend the $.99 or more to get it!
Image Credit: Amazon

On Tuesday we went on a field trip to Community Broadcasters, a radio broadcasting company. There we spoke with Mr. Bruce S. who is a local sales manager, CRMP. He gave us a presentation on how they sell commercial spots on the radio, how they market their radio station at events, and how they have converted with the changing technologies; streaming services. We also were given a tour of the building where we were able to see the rooms where the radio hosts control their stations.
Image Credit: Myself
On Wednesday we went on a field trip to WETM, a NBC-affiliated television station in the Elmira area. There we spoke with Lisa S, who is the Integrated Digital Specialist. She gave us a tour of the facilities and told us about the marketing they do. We were told that some companies buy commercial slots at specific times or during specific events while others will buy slots that can be aired any time and date! During the tour of the facilities we were able to see where they film the news, do the weather and sports broadcasts, and do interviews with guests.
Image Credit: Myself

On Thursday we went on our final field trip to Tioga Downs Casino and Resort. There we met with Mr. Jim W. and Ms. Christina L. They spoke to us about the casino, the new hotel, the events they host, and the promoting that goes along with it. Tioga Downs has 942 slot machines, 32 table games, 12 poker tables, 160 hotel rooms, an arcade, a health and fitness center, a full spa, 3 pools, a waterslide, and 8 dining outlets. I think that the events and promotions they are hosting are all great ideas in order to expand their name. They host Winterfest to get families in the doors, they host Senior Day every Wednesday, they hosted a Water Pong contest and have concerts that targeted at all ages and families.
Image Credit: Myself

To wrap up our week, we had the final three students present on their readings. What I found to be most interesting from this set of readings was from Sharara’s Why We Play, pages 47-53. What I found to be most interesting from this section is that Tom Brady, arguably the best player in the NFL was the 199th pick of the 6th round in the NFL Draft. A quote that I really enjoyed from this section is "Tom Brady is not an athlete by success – he worked extremely hard to get where he is today,” (Sharara, 2017, p. 50-51). I feel a sense of connection to this quote because I was arguably the worst flyer on the cheerleading team my freshman year. I had a lot of experience tumbling due to being a gymnast, but very little experience being a flyer, let alone a college level flyer. I worked extremely all of my freshman year and by the end was recognized as “Most Improved” and “Rookie of the Year” which was a huge accomplishment in my eyes. Now fast forward to 2018 and I was recognized as a 2x “Most Outstanding Flyer” award (2017 and 2018) and “Cheerleader of the Year” for the 2018 season. Everyone can do what they set their mind to, they just have to have the drive to do so and I am proud of myself for having the drive to accomplish what I want and set out to do!

Image Credit: Amazon

I can't believe that this course is coming to a close! This course has truly been so amazing and I am so grateful for the opportunities that I have had!


~Marissa Olsen

Melvin, K, Week 4

Welcome to week 4 of my blog! This week we kept it local and explored the businesses closer to Elmira. We started and wrapped the week up in the classroom listening the last of the facilitators. Tuesday is when the class started the adventures.
Monday and Friday were both days of listening to classmates speaking about their assigned sections readings. A couple of the facilitators touched base on different platforms of gaming industry, the music industry, radio, the television industry, the power of advertising, and different athletic brands.

On Tuesday the class headed to Community Broadcasters, LLC which is a local station that owns five different radio channels. Here we heard about the marketing strategies that are important to running the station. The speaker spoke about how the station has to reach out to different businesses in order to sell advertising slots. Some examples of different sports marketing that Community Broadcasters is in charge of is the Buffalo Bills, the Buffalo Sabres, and Penn State Football. A quote that stuck with me was, "quality isn't always cheap and cheap isn't always quality." That quote was said to explain that when businesses are buying advertising spots they are very expensive, but for good reason. The more money spent on the ad, the more likely the ad will be effective. After a brief lecture, we went on the tour of the facility.

Photos all taken by Me
On Wednesday the class went to a similar place, but this time was television. WEMT-18 was the destination. Here we were given a behind the scenes tour of the building. We also learned about advertising and how they need to make sure that all commercials are shown or they will not get paid for it. WEMT was run fairly similar to Community Broadcasters in the way of selling ads.
Photos all taken by Me
Thursday was the most interesting trip of the week for me. We stopped off at Tioga Downs Casino. We met with the marketing manger and another employee on the marketing team. They spoke briefly on the history of the casino. The casino used to be a quarter horse racetrack called "Tioga Park". Then it was purchased by Jeff Gural who made it into what it is today. The marketers then spoke about some of the different strategies used. One of my favorite quotes was that the casino is marketed as "the gate way to the finger lakes". This grabs the attention of travelers making their way to different stops of the finger lakes. We then finished the trip off with a tour.
Photos taken by Me
Thats a wrap of the week! Tune in for the last week of activities.









David K. WEEK 5

Hello everyone! This is my last blog for the course. This class has been filled with so many interesting learning experiences. It really has...