Sunday, May 27, 2018

Melvin, K, Week 5

Hi all, welcome to my final blog post ever for MKT3915! This term flew by with all of the field trips that we took as a class!

For our final week we had 2 guest speakers come in and speak to us. Philip H. started off the week. He is a former professor at Elmira college. He spoke about content marketing. A couple important things he touched base on was:

  • Traditional marketing now less and less effective. Read newspapers & magazines? Watch Network TV?
  • “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience-and, ultimately, to drive profitable customer action”

On Tuesday we had a Mr. Huffnagle come back and talk more to us about his success. He showed us a spread sheet on how he books shows and concerts.

To end to class, we headed to Corning Museum of Glass for a celebration. Here there was a lovely event that was taking place that offered many different forms of marketing. The company strategically placed food and drinks in different areas of the museum to encourage visitors to explore the different parts.
Photos taken by me
Thank you for viewing and keeping up with my weekly blogs hope you enjoyed!!

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