For our final week we had 2 guest speakers come in and speak to us. Philip H. started off the week. He is a former professor at Elmira college. He spoke about content marketing. A couple important things he touched base on was:
- Traditional marketing now less and less effective. Read newspapers & magazines? Watch Network TV?
- “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience-and, ultimately, to drive profitable customer action”
|Photos taken by me|