Throughout the week, on many different days, we had facilitations which allowed us to examine our readings and stretch our thinking. We read many sections of the three books we have for this course, and these sections ranged from discussing copyright and trademark laws to explaining the digital disruption and its effects on different industries to looking at brand marketing in sports. The section that I found the most interesting was in The Definitive Guide to Entertainment Marketing when it focused on the digital disruption and how it is effecting cable TV, publishing, and gaming. The digital disruption is caused by society moving mostly online and it has had some major impacts on certain industries. One of the industries that is getting hit the hardest is the newspaper industry. People in today's society want to be able to get their news as quick as possible and so they seek it out online instead of waiting for print newspapers to show up at their house. This is becoming detrimental to newspaper companies and forcing them to come up with new ways to reach customers. Another large section of the reading focused on copyright and trademark laws which was the topic of our guest speaker's talk on Thursday.
Image taken by Alison Wolfe |
Image taken by Kyra McDonald |
For our experiential learning trip this week, we took a bus up to the Corning Museum of Glass. This was extremely exciting as we toured the museum, saw a glass show, and even got to talk with Robert C. who works in marketing for the museum. During our tour of the museum we learned many new things about glass and the history of it. One piece of information that I was not aware of is that glass is actually green, not clear, and that is because of the iron in it. In the middle of our tour, we stopped in to see a glass show where they had a professional blowing glass in front of an audience. When we sat down and talked to Robert C. a little later on, we learned that these glass shows and other glass demonstrations that are put on all over the world are marketing techniques that draw people to the museum and help accomplish the museum mission of telling the world about glass. Robert C. also shared with us how the museum is catering their product, the museum itself, to younger generations and what we learned is that the museum lets kids and teens in for free. Although they lose out on the revenue from those ticket sales, they make up for it in different ways. Hearing from Robert C. was a real pleasure and the whole experience definitely made my week!
Image taken by Kyra McDonald |
Image taken by Kyra McDonald |
There were so many moments this week that stretched my thinking, whether it was while reading the books and listening to the guest speaker or trying to apply the concepts we learned about entertainment marketing to a slightly different field of arts marketing. As this course continues, I look forward to learning more about media and sports marketing and seeing what we have learned through our books, in action. I hope you all enjoy these updates and make sure to come back next week for more! Ciao!
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